Branding
Brand Strategy & Positioning
Branding is more than a clever logo. It is more than a creative tag line. It is more than an extravagant color scheme. We like to stress to clients, it is not just a look. Your brand is your identity, the first and last impression that a consumer has with your company. We like to look at your brand as a story. Do all the chapters flow together?
Perception is the root of all evils in the online world we live in now. Sadly, consumers will make a snap judgment about your business within 30 seconds of viewing your website. And like we mentioned before, it isn’t all about the visuals. Does your content tell a story? Does your brand invoke trust and loyalty with consumers? There are dozens of questions to ask when developing a brand strategy.
Are You Ready To Work With Us?
When you have a minute, give us a call and let’s schedule some time to meet. Together, we will walk through a complete brand evaluation and audit of your online presence to give you an idea of where you stand. We do this for FREE because we know that the key to a successful lasting relationship is transparency.
Symptoms Of Companies Who Have Lost Their Brand Identity
Over the years, we have worked with dozens of businesses to refine their message, hone in their key visuals, and develop a branding message that evokes trust, confidence, and loyalty with their ideal client. Some of the signs and symptoms of a struggling brand is:
Unorganized or Outdated Website
Inconsistent Message Between Sales Literature, Website, and Staff
Lack of Repeat & Referral Traffic
Poor Reviews
Poor Visibility In The Community
Benefits Of A Solid Brand
While it may sound self-explanatory, it is worth highlighting what happens when a company truly understands the value of branding. First and foremost, brands with a clear and consistent branding message statistically benefit from higher quality sales conversions, increased repeat and referral traffic, increased customer loyalty, community recognition, and believe it or not, increased employee satisfaction. Truth be told, everyone wants to be a part of something bigger, and by investing in your brand, your customers and staff are invited to be a part of that journey!
Are You Ready to Work With Us?
Give us a call today at (602) 377-7773!
Let’s Take A Look At Your Business’ Branding Strategy
Listen, nobody is saying that your brand needs a complete overhaul. Truth be told, most businesses that we work with just need some direction. Others might need some light graphic design work and consulting… Others need life support. We won’t know until we meet. Our Brand Consultations work like this: First, we will meet and talk about what your perceived challenges are. Next up, we will review your online presence and discuss your ratings and reviews. Lastly, we will comb over the website and any literature that you provide to clients about your products and services. From there, we will develop a comprehensive evaluation of what your brand opportunities are and how we can help! Keep in mind, this isn’t some quick one and done process, our review can take a few weeks depending on the nature of the business and our findings. Just know, it is well worth your time and investment.
Give us a call today and let’s schedule some time to meet at (602) 377-7773.
