Content Marketing Agency
Have you ever heard the phrase, “content is king?” Content writing and copywriting are important for a website because they help establish the brand’s voice and tone, which can be used to differentiate your business from others in your industry. As a content marketing agency, we understand that the content on your website should be written in such a way that it speaks directly to your target audience and is presented in a way they will easily understand.
In the past, content was primarily used to differentiate your business from your competitors. Now, it has evolved into a trust and authority factor with the major search engines—meaning it’s a must-have in any modern website.
Consider this: while Google and the major search engines won’t release the exact factors they are looking for in a website, according to Backlinko, they discovered that content rated as “topically relevant” significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings.
As a content marketing agency, we know the value of creating comprehensive, high-quality content. In another study based on SERP data from SEMRush, it was found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words! Looks like we have some writing to do!
Are You Ready to Work With Us?
How To Write Quality Content
Now, since you have read this far, we will let you in on our little secret. When meeting with a client for content writing and copywriting services, we ask our clients to do one simple task for us… Give us the top 10 questions someone asks about your particular product or service. Now, most businesses have more than one product or service, so this is no easy task per say, but it is necessary to find out what your clients want to know about you, your products, and your services. And if the top 10 are too easy, then let’s try top 20. The idea here is we are providing clients quality information before they even picked up the phone or decided to come down to your store. This makes for better client experiences, quicker sales processes, and more repeat and referral business!
What Types Of Content Writing Do We Do?
Blogging (both on-site and off-site)
Press Releases
Influencer Content
Social Media Content
Publications and Editorial Content Writing
Need Help Writing Content?
For more information or to schedule your free consultation, please give us a call today at (602) 377-7773.
