Content Writing & Copywriting Services

Content Writing & Copywriting Services

Have you ever heard the phrase, “content is king?” Content writing and copywriting are important for a website because it helps establish the brand’s voice and tone, which can be used to differentiate your business from others in your industry. The content on your website should be written in such a way that it speaks directly to your target audience, and is written in a way that they will understand. In the past, content was primarily used to differentiate your business from your competitors. Now, it has evolved into this trust and authority factor with the major search engines meaning, that it is a must in any modern website.

Consider this, while Google and the major search engines won’t release the exact factors they are looking for in a website, according to Backlinko, they discovered that content rated as “topically relevant” significantly outperformed content that didn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings. In another study, Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words! Looks we have some writing to do!

Are You Ready to Work With Us?

When you have a minute, give us a call and let’s schedule some time to meet. Together, we will walk through a complete audit of your online presence and give you an idea of where you stand. We do this for FREE because we know that the key to a successful lasting relationship is transparency.

How To Write Quality Content

They key to successful content writing is not writing to write, it is writing with a purpose. We prefer writing in a conversational style. This allows a potential customer to read as if you were speaking to them. We look at it like relationship building. Content marketing will help to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraging conversions by giving consumers the information they need to make an educated purchasing decision. When you are writing content the same way you would explain it to your customer, they get a consistent experience which statistically will equate to a longer-term relationship.

Now, since you have read this far, we will let you in on our little secret. When meeting with a client for content writing and copywriting services, we ask our clients to do one simple task for us… Give us the top 10 questions someone asks about your particular product or service. Now, most businesses have more than one product or service, so this is no easy task per say, but it is necessary to find out what your clients want to know about you, your products, and your services. And if the top 10 are too easy, then let’s try top 20. The idea here is we are providing clients quality information before they even picked up the phone or decided to come down to your store. This makes for better client experiences, quicker sales processes, and more repeat and referral business!

What Types Of Content Writing Do We Do?

Our content writing and copyrighting services go well beyond just updating some text on your website. Content writing includes many things like:

Blogging (both on-site and off-site)

Press Releases

Influencer Content

Social Media Content

Publications and Editorial Content Writing

While there are more things we can do, we like to stick with what we do best.

Need Help Writing Content?

Don’t worry, we have your back. While we may not be experts in your line of work, we will partner with you to make sure that we get the right information out to consumers. Our process again, is rather simple. We will schedule a series of meetings depending on the nature and depth of the project. From there, we will learn about your products and/or services, target demographic, geography you would like to work in, and work with you to get those top 10/20/30 questions answered. Once the content is produced, we will send it over for your review. We will work with you through a series of revisions until the end product is spot on. The only thing we stress to our clients is this, we are not a set it and forget it shop. We don’t know your products and services like you do. In order to get this right, we will need you or someone you designate to be engaged in the process! Not a huge ask but one we like to put out there in the open!

For more information or to schedule your free consultation, please give us a call today at (602) 377-7773.

FAQs

What are some examples of good content writing?

Good content writing is clear and concise, but also descriptive and engaging. It can be educational, entertaining, or both. The best content writing is both a pleasure to read and a pleasure to share with others. It tells a story that the reader wants to continue experiencing. Examples of good content writing include articles, blog posts, and social media posts that are written in an informative or entertaining tone.

How can I improve my content writing skills?

Content writing is an art. If you want to be a great content writer, you need to learn the skills that will make your words sing. Here are some tips: Know your audience. What are they looking for? What questions do they have? What words do they use to describe their world? Pick a topic that interests you and write about it in a way that makes sense for your audience. Let your readers know what they will get out of reading your work—what value is there in reading it?

Can I use other businesses website content?

Yes, and no… In some instances, you can use it. Just make sure you follow copyright laws and don’t just copy and paste the text or images from their site. If you want to use an image on your own website, make sure that it is an image that you have permission to use (e.g., by contacting the owner of the image). Some websites have a Terms & Conditions page that provides instruction on what to do or how you can use their content. To learn more about copyright laws, visit https://www.copyright.gov/education/

What happens if I copy someone else's website without permission?

Well, the answer is complicated. You may think you’re getting away with it, but there are a lot of people who track what happens on the internet. Sometimes they’ll even find your site and take action against you. The first thing that will happen is that Google will not rank your site as highly as it would rank a site that doesn’t violate copyright, we reference this as duplicate content. This is because Google doesn’t want to promote sites that don’t follow the rules. The second thing that will happen is that you might get sued for copyright infringement by the person whose work you stole—and then you’ll have to pay them back for all of their losses or your gains!

What about using ChatGPT and other AI tools to write all my content?

ChatGPT is an online chatbot that can be used to create engaging conversations with users, answer questions they have about your business, and capture their information so you can stay in touch with them. Our advice, approach with caution. Google has openly acknowledged they have a BOT that they use to detect AI generated content. As of right now, they have not openly acknowledged any penalties for AI generated content unless it is being used to manipulate search rankings. Take that however you will…