Conversion rate optimization increases the percentage of users or website visitors for a call to action (i.e. making a purchase or giving contact information). It helps entrepreneurs grow their businesses, increase revenue per visitor and gain more customers. It began after the dot com bubble burst to improve website performance and the user experience. Conversion rate optimization requires the website owner to understand what the visitors, users, and customers need and give it to them.

To calculate conversion rate, divide the number of conversions by the number of visitors and multiply that number by 100. The final answer is a percentage and is typically between 1% and 4%. But it is very important to not get caught up in the numbers. Focus on what matters to your users, and the conversion rate will naturally follow that lead.

Homepage

Not only is this your company’s first impression, the homepage helps leads investigate the entire site and make them want to come back. The highest conversion rates come from the simplest designed websites. Too much information on a homepage distracts and overwhelms. Emphasize product information links, offer a free sign-up button, or use a chatbot to answer questions visitors have while exploring the website. These simple and to the point elements will surely yield a high conversion rate.

Pricing Page

Offer a money-back guarantee or free trial to instill trust in potential customers. A transaction security badge is also a great way to optimize your conversion rate. You should also include social proof, such as testimonials and reviews. Organize pricing plans from most to least expensive. Recommend a price point to please most visitors and use charm pricing, which ends in a digit other than zero.

Cleverly named pricing plans are also a good way to boost your conversion rate. They let the audience know who the plan is for so that they make the right decision. The best way to name pricing plans is to use standard text and fun illustrations to show off your company’s personality.

Pricing pages must be simple and clear. The audience must be able to process information as quickly as possible. For optimal conversion rates, make sure it is benefit driven, has bullet points that are easy to scan, a design highlighting important points and calls to action, and a layout that lets customers explore and compare options.

Blog

There are many ways to gain conversion rate optimization if your website includes a blog. Text based calls to action on a blog are hyperlinked to the landing page of a promotion. Lead flows are high converting pop-ups that attract attention and offer value. You can use a drop-down banner, slide in box, or a pop-up box. Pop-ups can work, with a thoughtful approach.

Landing Page

A landing page is where visitors connect to your site on a deeper level. An A/B test will show what content on your site is most appealing to visitors. It is easy to test your website copy, content offers, images, form questions and web pages. Running this test is the only way to evaluate how potential customers turn into paying customers.

Conversion rate optimization is another part of a business website that is not a one and done task. To keep things optimal, you have to keep testing. If something is clearly not working, stop doing it. Stick with what works and the conversion rate will reflect it.