SEO Case Study for a Local Cosmetic Surgeon

In January of 2020, a local cosmetic surgeon in Phoenix, AZ was referred to us by a mutual friend to help with their organic rankings on Google. The client did not feel as though they were getting the best ROI out of the current marketing strategy from another SEO firm. After an initial review, we found that the current SEO provider, which was out of the client’s market, did not do their research to understand the area geographies. Consequently, was not properly optimizing the keywords on the site. In addition, the current SEO provider was focusing on dozens of cosmetic surgery procedures when the client almost exclusively focused on breast augmentation, mastopexy, facial implants, and soft tissue augmentation. We call this ‘watering down’ the strategy as they are focusing on more keywords than they have time to manage, meaning each keyword is only getting a little attention versus concentrating your effort on a few select keyword to create a more dynamic impact.