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COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

Dental Practice Case Study

DENTAL PRACTICE CASE STUDY

PPC Case Study for a Local Dental Practice

In September of 2019, a local dental office approached our agency with a common challenge. They were using a provider to manage their Pay Per Click ads, but not seeing the benefit or ROI they were promised. After an in-depth on-site and off-site site audit, we determined there were several reasons their ads were not performing as expected.

Challenge:

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Poor conversion rate month over month

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Irrelevant keyword traffic

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Poor ad copy

Our Solution:

After putting together a comprehensive analysis showing some of the current campaign’s shortfalls, we noticed four key areas of opportunity:

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Inadequate budget

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Overall poor-quality score due poor keyword selection and bid management

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Improper campaign segmentation and proactive optimization

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Poor ad copy leading to a lack of overall engagement

Dental Case Study ppc

Once contracted, we completely revamped the campaign, modifying the keyword targeting, ad copy, and targeted PPC ads to consumers who were geographically more likely to benefit from the client’s services. We created specific landing pages with customized content and forms designed to engage search traffic and increase conversions. We started testing new ads with various headlines and descriptions, showing early on a significant increase in the click through rate and decrease in the cost per conversion.

Results

Within 4 months, conversions increased from an average of 3 per month to 37. The cost per conversion was reduced from $397.41 to $39.43, and the conversion rate soared from 2.46% to over 15%.

dental practice case study Results

No Boundaries Marketing Group

We work with small businesses to provide affordable marketing services and more. Let’s chat, give us a call at (602) 377-7773 today.
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