Google Shopping Ads
Have you ever seen the Google Shopping Carousel at the top of the search page when you’re looking for a particular product? Those businesses have invested in a Google Shopping campaign. By utilizing shopping campaigns, you can sell products to the shoppers who matter most—the ones looking for what you offer, whether they’re at home, on the go, or in-store. Shopping ads are more than just a text ad–they show users a photo of your product, plus a title, price, store name, and more. Shopping campaigns are a great way to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Nice part about it, you only pay when they click through to your website or view your local inventory.
So why are Google Shopping ads so effective? Well, they are not always that amazing… they really need continuous optimization. Their success comes from their visibility. Google Shopping Ads can appear on Google Search, Google Display Network, YouTube, and Gmail. This means that your products can instantly become visible to millions of searches each and every day (depending on your budget).
How Do We Get Clients The Biggest Bang For Their Buck?
There are no short cuts with Google Shopping Ads. Experience is truthfully what you need in order to be successful, which is why clients prefer for us to manage their Google Shopping Ads versus managing them on their own. Experience has taught us what works and what doesn’t. Advanced technology and analytics guide our decisions, not perception. Our detailed onboarding process starts with a site assessment and tune up to prepare for the campaign. We do this to ensure our clients are maintaining a high-quality score to achieve best results. Next, we will set up your Google Merchant Center and configure some of the more advanced features in Google Analytics to ensure we have complete visibility on what a potential client is doing on your site. From there, we will set up various funnels and eCommerce tracking, complete a comprehensive keyword audit, and bid strategy for your campaign. Last step is to load the products, based on keyword research, our team of PPC advertising strategists will create targeted ads that will appear at the top of Google search results. Ads can be customized to showcase reviews, contact information, and more.
If you would like to learn more about Google Shopping ads or get a quote, please give us a call at (602) 377-7773 and schedule a free consultation.