There are no short cuts with Google Shopping Ads. Experience is truthfully what you need in order to be successful, which is why clients prefer for us to manage their Google Shopping Ads versus managing them on their own. Experience has taught us what works and what doesn’t. Advanced technology and analytics guide our decisions, not perception. Our detailed onboarding process starts with a site assessment and tune up to prepare for the campaign. We do this to ensure our clients are maintaining a high-quality score to achieve best results. Next, we will set up your Google Merchant Center and configure some of the more advanced features in Google Analytics to ensure we have complete visibility on what a potential client is doing on your site. From there, we will set up various funnels and eCommerce tracking, complete a comprehensive keyword audit, and bid strategy for your campaign. Last step is to load the products, based on keyword research, our team of PPC advertising strategists will create targeted ads that will appear at the top of Google search results. Ads can be customized to showcase reviews, contact information, and more.
If you would like to learn more about Google Shopping ads or get a quote, please give us a call at (602) 377-7773 and schedule a free consultation.