Ecommerce Website Design
So What Is The Difference Between Platforms?
Shopify is certainly a top choice for most small to medium sized businesses looking for an eCommerce site. It is easy to use, affordable, and has an awesome community forum for tips and tricks. Shopify is less costly to maintain and has automatic updates. Examples of Shopify sites are Budweiser and Tesla.
Pros: Easy to use/navigate. Easy catalog management. Hosting and SSL included.
Cons: Not a ton of options. Not a ton of integrations. Fees.
Magento is a great platform and has some amazing functionality. With all that functionality, it can be intimidating for some users and costs a little more for the added features. Another great feature is that Magento eCommerce sites integrate directly into Google Shopping Ads making it extremely easy to get your products in front of the right people. Examples of Magento sites are Nike, Ford, and Coca Cola.
Pros: Flexibility and scalability. Tons of integrations. Better catalog management.
Cons: Cost. More than likely will need a developer to update.
WooCommerce is the most widely used eCommerce platform in the world. While Magento and Shopify have a website and eCommerce platform in one, WooCommerce is a plugin used for WordPress sites. With that said, it is incredibly versatile and easy to use for projects big and small. Examples of WooCommerce sites are Men’s Health and The Wall Street Journal.
Pros: Tons of integrations. No transaction fees. Large open source community. Easy to use.
Cons: Requires a WordPress site. Needs frequent updates and maintenance.
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What Should A Business Prepare For When Building An E-Commerce Website?
The next step is to create a wireframe for the website, which will show how design elements will fit together on the page. This is important because it helps ensure that all parts of the site are easy to find, as well as providing guidance for designers who will be tasked with creating mockups of what each page will look like. Considerations like key visuals, brand strategy, user experience, and more should be documented out in this stage.
After that comes designing mockups for each page of the website—including product pages, checkout pages, and other areas where content needs to be displayed in order for users to make purchases or sign up for services offered by your business. Once these designs are complete, they’ll be sent over to developers who will work with them further in order to bring them into reality!
Other Considerations When Building An E-Commerce Website?
First, you should make sure your site has a clear call to action. The goal of an e-commerce website is to convince customers to make purchases and complete transactions, so it’s important that you’re able to communicate this clearly and effectively. You will hear a consistent theme from us, your brand strategy, imagery, and content need to be well thought out!
Second, it’s important to ensure you have a mobile optimized version of your website so customers can easily access your products on their phones or other small screens. Many people shop on their phones these days, so you want them to have an easy time finding what they’re looking for without having to zoom in and out or scroll through pages of content.
Third, you need to consider what your follow up processes are going to look like? All too often, we find e-commerce websites that lack even basic follow up campaigns and CRM connectivity. To be successful online, take some advice from some of the larger e-Commerce platforms out there like Amazon! Think about their follow up and engagement features! They send push notifications, SMS messages, and emails to encourage shoppers to return to the platform and buy more!
Finally, take advantage of social media platforms like Facebook and Twitter when promoting new products or sales events on your site. Many people use these platforms for news updates about their favorite brands, which means you’ll reach more potential customers if you post about what’s happening at your company!
What Is E-commerce Website Design?
What Is an E-commerce Developer?
What Is an E-commerce Website?
Which E-commerce Platform Is Best for Small Businesses?
How Much Does It Cost to Design an E-commerce Website?
A basic e-commerce website may cost anywhere from $5,000 – $10,000 depending on the complexity of the build and the number of products that are being input. A more complex build may run upwards of $25,000 – $100,000, again, depending on the scope of the project.