Ecommerce Website Design

Are you looking to sell products online? Good move! Fact is that 25% of the world’s population is shopping online now and that is expected to grow exponentially year over year. As more and more consumers turn to the internet for even the most basic products, Ecommerce sites are definitely evolving to meet the demands and needs of consumers. So why are so many people shopping online? Convenience and the ability to compare prices. But before you jump in headfirst, there are a few things that you need to know about Ecommerce websites.

First and foremost, design and content are everything. Statistically speaking, users who have a negative experience on a website are 62 percent less likely to purchase from that business in the future. Which means you have to get this right, the first time! The key to developing a killer ecommerce site starts with understanding your target audience. Who are you trying to sell too? While ease of navigation, dynamic visuals, and quality content is always important, demographics also dictate what you need to include. Like social recommendations, product reviews, and more.

To prepare for building an e-commerce website, a business owner should first conduct research on what online shopping platforms are available and how they can be used. We’ve listed out a few in the section above.

The next step is to create a wireframe for the website, which will show how design elements will fit together on the page. This is important because it helps ensure that all parts of the site are easy to find, as well as providing guidance for designers who will be tasked with creating mockups of what each page will look like. Considerations like key visuals, brand strategy, user experience, and more should be documented out in this stage.

After that comes designing mockups for each page of the website—including product pages, checkout pages, and other areas where content needs to be displayed in order for users to make purchases or sign up for services offered by your business. Once these designs are complete, they’ll be sent over to developers who will work with them further in order to bring them into reality!

When building a e-commerce website, there are several things to consider that will help you create the best possible experience for your customers.
First, you should make sure your site has a clear call to action. The goal of an e-commerce website is to convince customers to make purchases and complete transactions, so it’s important that you’re able to communicate this clearly and effectively. You will hear a consistent theme from us, your brand strategy, imagery, and content need to be well thought out!

Second, it’s important to ensure you have a mobile optimized version of your website so customers can easily access your products on their phones or other small screens. Many people shop on their phones these days, so you want them to have an easy time finding what they’re looking for without having to zoom in and out or scroll through pages of content.

Third, you need to consider what your follow up processes are going to look like? All too often, we find e-commerce websites that lack even basic follow up campaigns and CRM connectivity. To be successful online, take some advice from some of the larger e-Commerce platforms out there like Amazon! Think about their follow up and engagement features! They send push notifications, SMS messages, and emails to encourage shoppers to return to the platform and buy more!

Finally, take advantage of social media platforms like Facebook and Twitter when promoting new products or sales events on your site. Many people use these platforms for news updates about their favorite brands, which means you’ll reach more potential customers if you post about what’s happening at your company!