Are you looking to sell products online? Good move! Fact is that 25% of the world’s population is shopping online now and that is expected to grow exponentially year over year. As more and more consumers turn to the internet for even the most basic products, Ecommerce sites are definitely evolving to meet the demands and needs of consumers. So why are so many people shopping online? Convenience and the ability to compare prices. But before you jump in headfirst, there are a few things that you need to know about Ecommerce websites.
First and foremost, design and content are everything. Statistically speaking, users who have a negative experience on a website are 62 percent less likely to purchase from that business in the future. Which means you have to get this right, the first time! The key to developing a killer ecommerce site starts with understanding your target audience. Who are you trying to sell too? While ease of navigation, dynamic visuals, and quality content is always important, demographics also dictate what you need to include. Like social recommendations, product reviews, and more.