Family Eye Care
SEO Case Study for a Local Optometrist
A local optometrist was referred to us in mid-2019 by another client with serious aspirations to grow his family eye care practice. The goal was to add two new satellite location by the end of 2020 but to do that, he needed to increase the online presence and profitability of his main office. He had worked with other SEO providers in the past and had a bad taste in his mouth for the industry. Naturally, he was hesitant to make any significant investment at first.
We completed an initial assessment of his website, online listings, reviews, and backlinks to develop a visual representation of where the business stood currently. We developed a comprehensive strategy and compared these results with three of his top competitors to help illustrate why our approach would ultimately help him achieve the goals he set out to accomplish.
Challenge:
Started out with 2 keywords on the first page of Google
Limited online presence
3.9-Star review rating on Google
Our Solution:
Our first step with any client is to complete a comprehensive on-site and off-site audit to establish a baseline. From there, we went through an aesthetic review and conversion optimization review of a clients website to ensure when consumers are coming to the site, they have a higher probability of converting. Next, we completed a series on on-site optimizations to ensure we are giving Google what they are looking for. Lastly, we implement our off-site optimization strategy and content marketing strategy to increase the sites rankings month over month.
Results
