COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

Frequently Asked Questions

HOW CAN WE HELP YOU

Questions Everyone Wants To Know

SEO

What is SEO?

Simply put, SEO stands for Search Engine Optimization and is the process of getting traffic or found online from the “organic” search results on search engines like Google, Yahoo, and Bing!

How do you get my website ranking on Google?

Well, if we told you that, then we would be out of a job! Kidding… Google and the major search engines have a complex algorithm for determining what website ranks and where it ranks on a search page. While Google doesn’t release their “secret sauce,” we have a pretty good idea of many of the attributes they are looking for… They look at everything from content on each of your pages to how quickly that page loads, how often you update the site to the types of sites linking to you and so much more! There is a lot to this… For a more detailed answer, give us a call at (623) 226-7950. It would be easier to explain it over the phone or in person!

How long does SEO take?

For most clients, they will see improvement on the keywords they select in the first 30 – 60 days, with first page rankings with in 90 – 120 days. Anyone who promises you results in less time is usually full of it. The timeframe depends on several factors, mainly budget, site design, and competition. SEO is a marathon, not a sprint. The sooner you get started, the sooner you’ll see results. On the flip side, the longer you keep it going, the longer those results will last.

How much does SEO cost?

Your investment is largely dependent on the keywords, competitive nature of your industry, and your current website design. It comes down to how many hours per month are we going to need to work on your project and what resources we need to engage to be successful. To put your mind at ease, we conduct a detailed SEO audit during our initial meeting to set the right expectations up front, free of charge!

Does website design affect SEO?

An overwhelming, YES! The site structure, content, load speed, and many other factors can impact how well you rank online. Stale, outdated designs are not only aesthetically displeasing, but they can make it difficult for the search engines to crawl (map) your website and ultimately cost you business!

How do you determine what keywords to target?

First and foremost, we audit your website, online presence of your business and gather information about your target audience and goals. From there, we research the best keywords based on the industry vertical and physical location to bring the most effective results. Target keywords are approved by mutual consensus, not by us!

Do you update my website as a part of your SEO process?

From our site assessment and keyword research, we implement high-quality content optimization to your site to engage visitors. Extensive on page optimization includes Google tools integration, plagiarism check, page load time & mobile friendly check and implementation of page title, meta description, header tags, internal linking, local schema setup, image alt and hyperlink optimization.

Do you optimize for local search?

Yes indeed! Once the content optimization on a clients website is in place, we focus on building the local presence by submitting the business to top local search engines and directories including Google My Business, Bing Local, Apple Maps, Facebook and more.

Do you build links to my site?

Link building is a key function of our SEO programs. We provide our programs monthly link building via informational content posting, guest blogging, local citations and NAP enabled directory submissions, and an authoritative backlink portfolio.

What is the difference between local and national SEO?

Local SEO targets local search meaning that your audience is within a few miles from your business location or within a specific service area. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and more.

National SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wider audience such as a state or regional level.

How do you know SEO will work for my business?

Truth is, we don’t. SEO is not a solution for everyone which is why we do a comprehensive review before recommending a solution to a client. With that said, there are risks with all forms of advertising. With that said, SEO is a long-term solution that takes time to see the true benefit from. It can take 6 months or more before you start to see a boost in traffic to your site. With that said, statistically speaking, the businesses who are at the top of the search page are the ones that normally receive the majority of the traffic.

How do you know the SEO strategy is working?

We are all about transparency with our campaigns. Our reporting dashboard shows everything from Google Analytics, Google My Business, Bing, down to the links we’ve built and the tasks that we’ve completed. With that said, we are constantly evaluating the work we have performed to ensure we are getting the most for our efforts. When something isn’t working quite like we expected, we change up the strategy! That is the beautiful thing about marketing online!

How can I make my own SEO program more effective?

This is a team effort and your input and participation is critical to the overall success of your SEO program. We look to you for your expertise. We are experts in marketing and advertising, not your business. We could really use your help with things like creating FAQ’s, on-site blogs, and updating content on the site.

PPC

What is the difference between PPC and SEM?

Well, let’s first define what PPC and SEM are. PPC stands for Pay Per Click and SEM stands for Search Engine Marketing. Sadly, some marketing agencies use the SEM term to cover a variety of different things while others use it as another fancy term/acronym for PPC advertising.

Why would you not just say PPC? Well, for a number of years, PPC advertising has had a negative stigma due to rising costs, poor management or oversight, and questionable results. Normally, this has more to do with the agency that was doing the PPC advertising and less about the actual nature of PPC advertising. Nonetheless, there are a lot of businesses that have been burned from using this form of advertising so many of the larger advertising firms now use the term SEM to describe their PPC products.

Why would a business do PPC advertising?

Simply put, they need results/leads quickly. Some businesses don’t have 3, 6, or 12 months to wait for an SEO program or other advertising program to generate results. We can have a solid PPC program live in a few days!

How much does PPC advertising cost?

Well, there is no easy answer to this. It really depends on the results a business is looking for. We model our strategy a little different than most agencies. We don’t just take a clients money and run with it, we strategize with a business to determine what they actually need. Rather than throwing a dart at a board, with our experience and technology, we can tell a client what the average conversion rate is for a particular keyword or keyword group, what the cost is per click, and use an analytical model to see what type of investment they are looking at.

What is a Google Quality Score?

Well that is the million dollar question! Google assesses a quality score to every PPC campaign based on three main things: keyword, ad text, and landing page relevance. We use several strategies when managing a clients campaign to ensure the highest possible score!

How do the search engines determine a cost per click (CPC)?

We’ll try to keep this as simple as possible. When a consumer enters a search, the search engines pull all the ads whose keywords match that particular search. Based on a complex algorithm, these search engines prioritize ads based on quality score, bid settings, campaign settings, searcher intent, and many other factors. The cost for these ads is based largely on these factors and the actual ad position. The higher the ad is on the page (position 1 vs. 3), the more expensive the cost per click. This is where the bid settings come into play. Business 1 may set their program with a maximum bid per keyword at $1, where business 2 might set theirs at $2 because they need more business or want to be more competitive. The most a business will end up paying is the minimum amount required to hold their ad position. So business 2 may end up paying a $1.10 for the 1st position and business 1 may spend $1 for position 2. Again, this is a very crude example. For more information, give us a call at (623) 226-7950.

How do you determine what keywords to run and when?

Our programs are the real deal. We will do comprehensive keyword research, ad group creation and bid management for a specific campaign based on our initial audit, evaluation of your online presence, target audience, and goals. Everything we do is designed to give our clients the biggest bang for their buck.

How do you create compelling ads?

Based on keyword research, our team of PPC Advertising strategists will create relevant ads targeting the keywords that are present in the tightly themed ad group(s). Ads can be customized to showcase business locations, contact information, service price list, and more.

What kind of technology do you use to manage your PPC campaigns?

We use a proprietary, industry leading AI technology that gives us access to vast amount of data that keeps us ahead of other PPC providers. Combine this with human optimizers, you will absolutely see the difference when we run a PPC campaign over the other guys.

How long does it take to generate results from a PPC campaign?

Pay-per-Click campaigns are tricky. There is a fine line here between throwing a dart at a board and seeing what sticks and doing things the right way. Doing things the right way involves taking some time to do the proper research, developing the right ad copy, and refining the targeting so that you are generating relevant high converting traffic to your website. Normally, it takes 2-3 weeks to put together an ad campaign. From there, it will take another 1-2 weeks before it really kicks in.

Can I get access to the Adwords account?

Unfortunately, no. We run our campaigns through an enterprise system which would give you access to all of our client’s campaigns which wouldn’t be right. With that said, our dashboard provides real time data directly from Adwords. We don’t modify the data in any way shape or form.

How do I determine the right budget for my PPC campaign?

The best way to determine the right budget is to look at the current cost per click (CPC) in Google. This is a part of our research phase which we will walk you through. Once we determine what the average CPC is for your relevant keywords, we can establish a daily and monthly budget. Example, you might tell us that you need 20 extra clients in a month… If the average CPC is $4.00 for your keywords, and statistically it takes 5-10 clicks for 1 lead, then you are probably looking at a $600 – $800 a month spend to get 20 leads.

Do you run ads on Bing and other platforms?

Yes, we sure do. We run paid ads on a variety of platforms including social media, YouTube, Google, Bing, and Yelp!

Social Media

How does your Social Media program work?

Our social media program is a little different from some. Our program is ideal for businesses who want to influence buyers, create general awareness of their products and services, and keep their business top of mind to current and future clients. We do not manage a clients complete social media presence meaning we are not responding to clients questions, comments, or request for quotes. Experience has taught us, we can never represent your business like you can.

So why should I hire you to help me with my Social Media?

To be successful on social media you need to post a non-stop stream of relevant content and engage with customers across all social channels, for each of your clients. We make it possible for businesses to generate leads, schedule ready-to-publish content, and collaborate with clients all from one place.

How do I ensure you will represent my business properly?

It is all about communication baby! This isn’t some set it and forget it program, we must collaborate to be successful! During our onboarding process, we will complete a detailed audit of your current social media profiles and give you recommendations to improve your visibility. From there, we will start the account creation and setting up the dashboard, we will establish the tone of voice to use, the products / service to talk about, and the brand persona based on the answers to the initial intake.

How often do you post?

Everything is customized for the business, there are no cookie cutter programs around here! During our initial assessment, we will review your social media profiles, discuss your goals, and determine how we can best assist you. For some clients, we are only posting on Facebook a few times a month. For other businesses, we are managing 4 different profiles with over 100 combined posts per month…

What platforms can you help me manage?

We are set up as an agency to manage Facebook, Twitter, LinkedIn, Google My Business, and Instagram.

What if I don’t like the material you produced?

Sometimes, we just don’t hit gold on day one… We get that! With that said, we are committed to getting things right and sometimes, well it just takes some time. For us, it is all about setting expectations, and we tell every client to scrutinize the first few months to make sure our writers know what you like and don’t like, what tone you want us to use, and how you want your businesses to be represented. Seldom does it take more than a couple months to get things right and from there, it is smooth sailing!

Can I still post to my social media accounts?

Absolutely! We aren’t here to do it all. You are still responsible for managing the page overall so any contribution that you have is more than welcome! In fact, we encourage clients to still post at a minimum weekly, so they can stay current on things!

General Business

Do you have contracts?

Our contracts consist of an initial 6 month agreement for all services (website development is a 12 month agreement). After that, our contracts automatically renew on a month to month basis.

What makes NOBO Marketing Group Different?

How many reasons do you want?

  • Customer service is at the heart of what we do, not just what we say. We schedule monthly meetings with all of our clients, no matter their spend.
  • We have an industry leading dashboard that clients can view everything that is taking place on their project, real time! Transparency is key!
  • Our subscription based model means that clients are paying monthly, not up front for a project.
  • Experience matters. With over 20 years combined experience, we know what it takes to drive results!
  • We have multiple partners that allow us to bring the resources the larger agencies use to the table!
  • We’re local. That’s important when you consider the vast majority of marketing companies are outsourcing their work overseas.
  • We can keep going… but it might be easier for you to give us a call!

Can you give me the names of some of your current clients?

Unfortunately no, our contract provides a strict confidentiality agreements with our clients that prevent us from sharing their information. Due to the competitive nature of most industries, over the years, our clients have asked us not to share their information which we 100% respect. With that said, we have a number of case studies which show the results that we have generated for a variety of headings. While we understand that isn’t the same as talking with someone directly for a reference, we hope you will understand our reasoning and let our results speak to what we are capable of doing…

Websites

Are your websites custom or template based?

We offer both! Most of our websites are custom-made, but we do offer some template options for clients with limited budgets. Our designers and developers are experts at crafting that perfect message and incorporating that into the perfect design.

Are your websites mobile optimized?

All of our sites are built adaptive and responsive so that it renders properly no matter what device you are using!

How long does it take to build a site?

It really depends. More complex projects can take 4-6 weeks while simple projects can be ready in a little as 2 weeks.

What platforms do you build your websites on?

Our primary platform is WordPress, but we can provide other options if a client prefers that we use something different. Our themes are built with HTML5, CSS3, JavaScript, and PHP. If you want, we can also use Premium Page Builders like DIVI which allow our clients to easily build pages, with unlimited layouts, through a drag and drop user interface, without the need for coding knowledge.

Do you provide web hosting?

Yes, we can host your website on our BlueHost server and is included with all website subscription plans.

Do you write the content for the site?

You bet we can! Depending on the proposal, we can include content writing as a part of our build for an extra fee. Truth be told, it is best for us to partner on content writing so that we can get the right message out with the right tone to properly represent your business.

Are there any extra fees that I should plan for outside of the proposal?

Our proposals are pretty comprehensive, and we try to cover all basis but there can be additional costs associated with content writing, additional development time, and licensing fees for photography and videography. If there are any additional fees, they will be communicated in advance prior to starting the work.

What does the development process look like?

There are 6 steps in our development process:

  • Planning: If the project is a rebuild, we review your current content and make further recommendations for improvement. If it’s a new site, we start gathering information by discussing the subjects and functionality you conceptualize for your site and develop an outline for you.
  • Mockup Design: We create a homepage concept including colors, fonts, image style, and layout.
  • Design Revision: After reviewing the initial design, you have the opportunity to request changes.
  • Development: Once we’ve received your approval on the design, we move on to development.
  • Testing: We run a final set of tests to be sure that everything is functional.
  • Launch: Once we have your final approval, we launch the site. This marks the end of the project.

Do you offer e-commerce websites?

Absolutely! We offer WooCommerce, Shopify, and Magento e-commerce options!

Do you upload our products to our e-commerce website?

You bet! As a part of our development process we will upload your products based on your proposal.

Do you set up Google Analytics as a part of your website development?

Yes, we set up Google Analytics and set that up on our dashboard so you can track your progress!

Can you integrate a payment gateway into a website?

Yes we can (in most cases)! Some can be trickier than others so if that is something you need, we need to research that before we can say yes or no…

No Boundaries Marketing Group

We work with small businesses to provide affordable marketing services and more. Let’s chat, give us a call at (602) 377-7773 today.
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