Frequently Asked Questions
HOW CAN WE HELP YOU
Questions Everyone Wants To Know
What is SEO?
How do you get my website ranking on Google?
How long does SEO take?
How much does SEO cost?
Does website design affect SEO?
How do you determine what keywords to target?
Do you update my website as a part of your SEO process?
Do you optimize for local search?
Do you build links to my site?
What is the difference between local and national SEO?
Local SEO targets local search meaning that your audience is within a few miles from your business location or within a specific service area. This is done through several methods including using geo-centric keywords, producing locally relevant content, building citations on local niches and directories, and more.
National SEO is location neutral. It’s ideal for websites that generate revenue exclusively online or are just looking to generate awareness through a wider audience such as a state or regional level.
How do you know SEO will work for my business?
How do you know the SEO strategy is working?
How can I make my own SEO program more effective?
What is the difference between PPC and SEM?
Why would you not just say PPC? Well, for a number of years, PPC advertising has had a negative stigma due to rising costs, poor management or oversight, and questionable results. Normally, this has more to do with the agency that was doing the PPC advertising and less about the actual nature of PPC advertising. Nonetheless, there are a lot of businesses that have been burned from using this form of advertising so many of the larger advertising firms now use the term SEM to describe their PPC products.
Why would a business do PPC advertising?
How much does PPC advertising cost?
What is a Google Quality Score?
How do the search engines determine a cost per click (CPC)?
How do you determine what keywords to run and when?
How do you create compelling ads?
What kind of technology do you use to manage your PPC campaigns?
How long does it take to generate results from a PPC campaign?
Can I get access to the Adwords account?
How do I determine the right budget for my PPC campaign?
Do you run ads on Bing and other platforms?
Do you have contracts?
What makes NOBO Marketing Group Different?
- Customer service is at the heart of what we do, not just what we say. We schedule monthly meetings with all of our clients, no matter their spend.
- We have an industry leading dashboard that clients can view everything that is taking place on their project, real time! Transparency is key!
- Our subscription based model means that clients are paying monthly, not up front for a project.
- Experience matters. With over 20 years combined experience, we know what it takes to drive results!
- We have multiple partners that allow us to bring the resources the larger agencies use to the table!
- We’re local. That’s important when you consider the vast majority of marketing companies are outsourcing their work overseas.
- We can keep going… but it might be easier for you to give us a call!
Can you give me the names of some of your current clients?
Are your websites custom or template based?
Are your websites mobile optimized?
How long does it take to build a site?
What platforms do you build your websites on?
Do you provide web hosting?
Do you write the content for the site?
Are there any extra fees that I should plan for outside of the proposal?
What does the development process look like?
There are 6 steps in our development process:
- Planning: If the project is a rebuild, we review your current content and make further recommendations for improvement. If it’s a new site, we start gathering information by discussing the subjects and functionality you conceptualize for your site and develop an outline for you.
- Mockup Design: We create a homepage concept including colors, fonts, image style, and layout.
- Design Revision: After reviewing the initial design, you have the opportunity to request changes.
- Development: Once we’ve received your approval on the design, we move on to development.
- Testing: We run a final set of tests to be sure that everything is functional.
- Launch: Once we have your final approval, we launch the site. This marks the end of the project.