SEO (Search Engine Optimization) can help you increase the visibility of your website when your target audience is searching for services or products related to your business. The process involves optimizing your website and content as well as staying well-informed about your competitors.
Reasons to design an SEO-friendly website …
a) Greatly improve customer experience
Good customer experience ensures that they will return to your site the next time. Also, the more time the customers spend on your site, the higher your rankings are.
b) Gain the favor of web crawlers
SEO helps you to update your site according to the latest search engine requirements, enhancing your rankings significantly.
c) Increase customer engagement
An effective SEO strategy can help you attract more customers and ensure that they spend more time on your site. This step is very important to improve your rankings.
d) Achieve a higher ranking
You must work on your website content, site design, and SEO strategy to rank higher. Higher rankings ensure that you have better sales and that you stay on par with your competitors.
e) Excellent returns
SEO activities are known to deliver the best return on investment. When you achieve a higher ranking and relevant site traffic, you can easily get the desired returns.
Points to consider while designing an SEO-friendly website.
a) Easier website navigation
Buyers prefer a website that has relevant, organized information. Don’t forget to incorporate a sitemap page so that users can easily find and visit the required link.
b) Select an SEO-friendly domain
Your domain name should have keywords related to your services or products. This helps your target customers to find your business easily. Also, the domain name should be unique yet relevant to your industry.
c) Optimal & easy-to-understand content
Your website content can affect its loading speed. It is important to keep your website light to ensure an excellent user experience.
d) Mobile-friendly site
Many people access various websites through their mobile. A mobile-responsive website ensures that your target customers can reach out to you via various gadgets.
e) Reach out through social media
Social media can help you drive traffic to your site, improve your online presence, and increase sales.
f) Add captions to your images & videos
Adding captions ensures that website crawlers can find your content. Insert appropriate keywords in your captions so that people can find the content easily.
g) Update your content
Creating new content is a must to increase the rankings of your pages. The best way is to remove old, low-ranking articles and add new, fresh information to attract new audiences.
h) Include internal and external links in your strategy
- Internal links can help a visitor to navigate your website easily. It aims to introduce other web pages of your site to visitors.
- When external links direct users to your website, search engines consider your site reliable and trusted.
- Link building does take time, but it can significantly boost your traffic.
Web design mistakes to avoid …
a) Repetitive heading tags
Adding appropriate & unique headers (H1 and H2 tags) at the right locations can help improve your rankings. Also, adding necessary keywords is a must.
b) Non-responsive website design
If your website is not mobile-friendly, you may lose a lot of customers. If your site is not compatible with mobile phones, you should get this issue fixed as soon as possible.
c) High-resolution images
Large size images can affect the loading speed of your website. The best way to upload images is to compress and resize them. Use Google PageSpeed Insights tools to check the loading speed of your pages.
d) Too short content
To optimize the page loading speed, many designers do not add much content to the site, forgetting that it is equally important to add good, informative content to your site.
e) Adding the infinite scrolling feature
It is one of the effective ways to hold your users on your site for a longer time. Splitting the content of a website can make it easier for web crawlers to crawl them.
Whether you are creating a new website or improving a current one, keep the target audience and search engine algorithm in mind. Talk to your SEO experts and follow the above guidelines to improve your rankings. If you need help, we are just a call away.