Do you know that 91.4% of the world population using the internet watch online videos every week? Even those who buy online like to see your brand’s video. This helps to reach a wider audience and inform and engage them with your brand using videos rather than text messaging.
However, Creating and posting videos isn’t enough. You need to optimize your videos to rank and attract organic traffic to your website. Making your videos SEO-friendly makes your content more discoverable and gives you an edge over your competitors on the internet.
Have you ever taken the time to strategize, create, edit and post videos but didn’t rank on the first page of the search engine ranking page? If that’s the case, you need to implement various optimization strategies like adding titles to your videos and video descriptions to give your videos a greater chance of ranking. So check out the tips below and master how to make your video more SEO friendly.
Effective Tips to Enhance your Video SEO
Add video Transcription to your Video-content
Having a video transcription performs magically to propel your content to a higher rank on SERPs. A video transcript refers to a written version of your video content. Remember, search engines should be able to determine what your video is all about to index and rank it. So, a video transcript is an excellent way to include text that search engines can easily crawl to rank your video.
Keywords also play a vital role in video SEO. You will get a chance to optimize your video content with keywords through a video transcription. Video transcripts make your video more accessible to your audience with a hearing challenge. If you have non-native followers watching your video, the transcription helps them to understand your content.
Today, you don’t need the expertise to add transcription to your video. You only need a reliable online video editor tool, and your work will be done hassle-free. These tools have the feature of adding text to videos to make them more informative and clear to your audience.
You may also add a video transcript to your video’s description box or the audio section. The video transcription helps search engines to discover your video. However, transcription is also attractive to your audience, who prefer to get an overview of your video.
Create Relevant Video Metadata
When thinking of a video SEO, you shouldn’t forget how to make it easy for search engines to index it. Metadata provides more information about your video title, description, length, and file name, making it easy to crawl, index, and rank the video. As you create metadata, keep your video title concise. On the other hand, you can give more details and keywords through video description, which boosts the chances of ranking better.
Lastly, ensure your video’s file name is relevant. Avoid being too generic with your file name, like ‘video 500. mph”. Remember, naming your file is another way to describe your video, making it easy for the search engines to understand and rank your content.
Host Video to Your Domain
Do you want to create videos to improve your site’s ranking? Then, you’ll have to host your video to your domain to avoid search engines directing traffic to another site. Maybe, you like uploading videos to your YouTube channel and adding links back to your website in the description section. Though that may be a good idea when trying to widen your reach, the search engines crawl your YouTube video first instead of your site. You can consider creating a new page for each video since Google considers that as easier for indexing.
Create an Engaging Thumbnail Image
The video thumbnail is what your searcher sees once your video is indexed. Your audience will click to watch based on how your thumbnail appears. Ensure to view your video thumbnail image how you would view the cover of your book or your site’s page. Your thumbnail should be compelling, relevant, and beautiful to stimulate your visitors.
Strong thumbnail images tremendously affect click-through rates and your video SEO metrics. Make sure your thumbnail is relevant to what you seek to rank for. Remember, your video’s thumbnail determines if your visitors will click to watch or not.
Use Keywords to Optimize Your Video
Do you have an idea of what your audience could be looking for? Then, do a keyword search and use the result to optimize your video title and descriptions. Search engines want to meet the searchers’ intent, and when you create videos that meet site users’ needs, your video content ranks better on SERPs.
Will you embed your video on a webpage? Then, you need to optimize the video title tag and the Meta description for the webpage on the website you intend to embed the video. Search engines find it easy to crawl and index your video when you optimize the title tag and the Meta description. First, however, you should use a keyword relevant to your video.
Make your Video Mobile-friendly
Today, many online users are accessing the internet using mobile phones. Chances are that those who come online will watch a video. If you watch the Mobile phone users engage with your content, optimize your video content for mobile viewing.
Google rolled out mobile-first indexing, which means it applies a mobile version of the site’s content to index and rank videos. You can use mobile responsive themes and plugins on your site. Improving your site’s loading page can also make it mobile-friendly for your users. Avoid hosting videos on your website if it has no functionality to optimize videos for mobile viewing.
Share Video on Social Media
You should promote your video to every relevant channel available. Sharing your videos is the best way to tell the world about your content and reach suitable viewers. Remember, sharing leads to more views, bigger traffic, and new links, which positions your video better on SERPs.
You can use your networks or digital community to promote your videos through digital marketing. Make more effort to reach all the right people who may find your video content more valuable and exciting. Remember that social authority matters greatly and is a great way to promote your video’s SEO efforts. Don’t forget that different social media platforms require varied video formats. Ensure to create and edit videos you can share on multiple platforms without reshooting.
Create Video Sitemap
When you create a sitemap, you give search engines essential data about your video’s content. The search engines get a clearer picture of your video content through a sitemap, which is essential for ranking.
You can take a sitemap as another way to provide the subject of your video, duration, title, or even indication of video restrictions based on platforms or expiry dates. While you may overlook the importance of sitemap in video SEO, it helps enhance ranking.
Videos will bring more traffic to your website. Search engines like Google rank your content based on your site’s incoming traffic. When you add videos to your site, they help to keep your audience more engaged, which promotes ranking. As you work to optimize your video for SEO, getting the right keywords for your content contributes to a better ranking.
Ensure to add keywords to the video title and video description section. In addition, your video will be well-optimized for SEO if you add its transcription. The video transcript makes it easy for a search engine to understand your content, index, and rank it.