During the COVID-19 pandemic, social media platforms across the board saw explosive growth. Because consumers had to limit personal interactions, they turned to social media in droves. Platforms like Facebook, YouTube, Pinterest, Snapchat, Twitter, and TikTok saw exponential increases in engagement. Larger brands took notice and started to leverage individuals or influencers with a large number of followers, paying them to feature their products and services. But before you go run out and start to contact people who have a bunch of followers, you need to understand a little more about how influencer marketing works.
The process of identifying the right influencer and creating the right pitch is critical. Typically, you only get one shot at it. We create connections by creating a well-defined, well-articulated strategy that aligns your brand with the influencer which includes creating a dynamic pitch, proper tracking and landing page creation, ad copy and promotional material for the influencer, and more. We make the process so easy for all parties that everyone benefits from the connection!
Let’s Talk About How Your Business Can Benefit From Influencer Marketing!
Don’t kid yourself, influencer marketing can be a long, tedious process but when it is done right, it can be an extremely beneficial awareness platform for your business. For more information on how influencer marketing works or what we can do to help grow your business this year, give us a call today at (602) 377-7773!