Influencer Marketing In Surprise AZ For Small Business

During the COVID-19 pandemic, social media platforms across the board saw explosive growth. Because consumers had to limit personal interactions, they turned to social media in droves. Platforms like Facebook, YouTube, Pinterest, Snapchat, Twitter, and TikTok saw exponential increases in engagement. Larger brands took notice and started to leverage individuals or influencers with a large number of followers, paying them to feature their products and services. But before you go run out and start to contact people who have a bunch of followers, you need to understand a little more about how influencer marketing works.

A social media influencer is someone who has built a loyal following through their ability to create engaging content. The people who follow them have similar likes and interests, hence the connection. The biggest issue that we find with businesses who try to engage potential influencers is that they don’t have a connection to that influencer. We’re not talking about following their page or liking their content, we are referring to the fact that the businesses product or service doesn’t necessarily have a connection to the influencer or their target audience. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience.

The process of identifying the right influencer and creating the right pitch is critical. Typically, you only get one shot at it. We create connections by creating a well-defined, well-articulated strategy that aligns your brand with the influencer which includes creating a dynamic pitch, proper tracking and landing page creation, ad copy and promotional material for the influencer, and more. We make the process so easy for all parties that everyone benefits from the connection!