Influencer Marketing for Small Business

Influencer marketing has increased dramatically in the last 5 years. Why? Because it works. Over 70% of consumers aged 14-24 trust influencers more than traditional celebrities. Fact is, consumers can connect with influencers on a more personal level than they could with some big A list actor or actress. According to Think With Google, 4 in 10 millennial subscribers say their favorite influencer understands them better than their friends! Again, it is all about the connection. Perhaps more convincing is the fact that according to Alistdaily.com, 86% of women use social media influencers for purchasing advice.

During the COVID-19 pandemic, social media platforms across the board saw explosive growth. Because consumers had to limit personal interactions, they turned to social media in droves. Platforms like Facebook, YouTube, Pinterest, Snapchat, Twitter, and TikTok saw exponential increases in engagement. Larger brands took notice and started to leverage individuals or influencers with a large number of followers, paying them to feature their products and services. But before you go run out and start to contact people who have a bunch of followers, you need to understand a little more about how influencer marketing works.

A social media influencer is someone who has built a loyal following through their ability to create engaging content. The people who follow them have similar likes and interests, hence the connection. The biggest issue that we find with businesses who try to engage potential influencers is that they don’t have a connection to that influencer. We’re not talking about following their page or liking their content, we are referring to the fact that the businesses product or service doesn’t necessarily have a connection to the influencer or their target audience. The reason many companies struggle with influencer marketing is not that the channel doesn’t work, it’s often because their sponsored content is not thoughtfully planned, executed or authentically aligned with the audience.

The process of identifying the right influencer and creating the right pitch is critical. Typically, you only get one shot at it. We create connections by creating a well-defined, well-articulated strategy that aligns your brand with the influencer which includes creating a dynamic pitch, proper tracking and landing page creation, ad copy and promotional material for the influencer, and more. We make the process so easy for all parties that everyone benefits from the connection!

Let’s Talk About How Your Business Can Benefit From Influencer Marketing!

Don’t kid yourself, influencer marketing can be a long, tedious process but when it is done right, it can be an extremely beneficial awareness platform for your business. For more information on how influencer marketing works or what we can do to help grow your business this year, give us a call today at (602) 377-7773!