Online Business Listings Management
Have you ever had a consumer call you and say they can’t find your store or your website? You swear you set up that Google My Business page so where in the world could these people be searching? We hate to break it to you, but there are HUNDREDS and HUNDREDS of sites out there that list your business information and that consumers can leave reviews. Now let’s be honest, you and I have never heard of most of them and they get very little traffic… but get who else we need to consider? Google and the major search engines. That’s right, these guys take everything into consideration when determining a business’s keyword rankings online. The question we should be asking is, why was your information not correct in the first place?
The Reality Of Online Business Listings
Your businesses online presence ranks up there in terms of things you need to get a hold of as soon as possible. If you don’t, things can get really difficult to manage. Have you ever wondered how business data gets distributed across the web? Or why your local business listing sometimes appears in directories without you having submitted a listing yourself? It all comes down to data aggregators. Data aggregators are data mining companies that collect information on businesses from a multitude of sources and then they publish that information to search sites and business directories looking to make sure they have the best information possible. Some examples of data aggregators are Infogroup, Localeze, and Factual. While these data aggregators are great at collecting and disseminating information, they are not very good at figuring out what information is good and what is bad. So I am sure you can see how things can get out of control. They are getting information from source A, B, and C that say your business address is 123 E. Main Street but you have published the correct information on source D and E. They have no choice but to say that three sources say 1 thing and two sources say something else, let’s go with the three. To stay ahead of the game, you need a listing management program.
Are You Ready to Work With Us?
When you have a minute, give us a call and let’s schedule some time to meet. Together, we will walk through a complete audit of your online presence and give you an idea of where you stand. We do this for FREE because we know that the key to a successful lasting relationship is transparency.
How Does A Listing Management Program Work?
Listing management programs are normally included as a part of a more comprehensive marketing or SEO strategy. With that said, some clients do purchase these programs from us a-la-carte depending on their needs. Our Listing Management program works by monitoring most of the major listing sites out there like Google My Business, Yelp, Bing Places, Yellowpages.com, Foursquare, Superpages.com, and more. Our actual number is roughly the top 75 sites depending on the program purchased. We lock down these listings to ensure the data is correct and cannot be changed. Because these sites make up the majority of the tier 2 traffic (non-Google, Yahoo, and Bing traffic), we think it is important that these be accurate at all times! Listing management also goes a step further to optimize the listings and monitor your reputation (reviews).
Review management falls hand and hand with listing management. Why? Because these online listings are what consumers use to find local businesses like yours. Most of them also include a feature where those consumers can rate your business. You want to get found on review sites, so if people want to leave you reviews, your information is already there, and it’s very easy for them. Review sites are also providing good citations for Google. Whether you are just starting your business or have been around for years, reviews are an important component of your online marketing strategy. According to Etailing Group survey, 92% of users read Internet reviews. Having a reputation management program in place will help your business monitor and respond to reviews online and help you stay on top of your online presence.
Want To Learn More About Listing Management?
If you would like to learn more about listing management and reputation management, give us a call at (602) 377-7773 today.
As a part of our meeting, we will run a free listing report for your business and show you exactly how your business appears online!