Local SEO Service

Local SEO

Most businesses ask us, what is the difference between an agency that does SEO and one that focuses on local SEO? Believe it or not, there is a big difference. Local SEO focuses on a geographical area while standard SEO programs focus mostly on the website. We know, that didn’t make much sense so allow us a chance to break this down a little more.

Local SEO is the practice of building signals of relevance around a specific product or service in a particular geography. This helps in both the organic rankings and the maps block, giving a business additional opportunity to show up in the search results. The key here is geography. We try and help clients understand the concept of ‘owning your home first’ before you start exploring other areas.

What we mean by that is statistically, it is easier to rank locally in the city you do business in versus another city across the way. Example, if you are a flower shop in Peoria Arizona that is looking to improve your rankings online, it would be easier to rank in Peoria, AZ versus Phoenix, AZ. There may be more search volume in Phoenix as a major city, but you are more likely to rank in Peoria due to your address. As time goes on and Google finds you more trustworthy and an authority in Peoria for a various search terms, then you can start expanding out to surrounding geographies.

How Does Your Business Appear Online?

Curious how your business appears online? Our tool is more than just a quick review of your website… We look at things like on-site and off-site recommendations, social engagement, competitor analysis, listings review, reputation score, and so much more. Truth be told, normal audits like this run upwards of $199… Rest assure, ours is free to use.

Free Seo Audit Report

What Do We Do Different For Local SEO?

The task items for Local SEO versus Organic or National SEO are slightly different. We mostly focus on adding GEO tags to keywords like “Local SEO, Surprise AZ”. This is providing Google and the major search engines with a geography signal for a specific area. The idea here is that we are telling Google that we are a local SEO company in Surprise, AZ. When you tag your links and content like this, again, in theory, you become the trusted resource for these things in the eyes of the major search engines thus appearing higher in the search engines. Now that was an oversimplification but hopefully, you get the idea now.

No Boundaries Marketing Group serves local SEO services in Surprise, Phoenix, Tucson, and, Mesa AZ.

To learn more about local SEO for small businesses, check out our comprehensive guide on the topic here: The Ultimate Guide to Local SEO for Small Businesses.

Get A Quote For Affordable Local SEO Services

If you would like to learn more about our local SEO services or would like a quote, give us a call today at (602) 377-7773.
Ideally, plan on a 30-minute conversation but some consultations may run longer depending on how our meeting goes!

Our Local SEO Plans

Our Local Search Engine Optimization Plans are backed with benefits and features. Our commitment to transparency means that we show our clients exactly what we are working on each an every month! Check out some of our plans below!

SEARCH ENGINE OPTIMIZATION (Local Plans)
SEO LOCAL PLANS Deliverables	LOCAL STARTER	LOCAL VALUE	LOCAL SILVER	LOCAL GOLD	LOCAL PLATINUM
Designed for	Rating = Entry Level. A local SEO plan for your "strapped for cash" clients, targeting 1 keyword category. Ideal for startups to cover their basics.	Rating = Entry Level. Double the work load of "Started" and targeting 2 keyword categories this plan is great for local businesses width a low budget.	Rating = Moderate Level. Out TOP SELLING Local SEO plan covering 3 keyword categories and containing advanced strategies for GMB and organic rankings.	Rating = Competitive Level competition local SEO plan the Local Gold targets 4 keyword categories and comes with Quarterly performance audits.	Rating = Competitive Level Targeting 6 keyword categories and providing Bi- Monthly performance audits this is not surprisingly our top selling competitive local SEO plan.
Target Keywords	5	10	15	20	30
Keywords Research & Tracking	Up to 25	Up to 50	Up to 75	Up to 100	Up to 150
Keyword Topics/ Categories/ Themes	1	2	3	4	6
Month 1 Activities
Account Setup Research & Analysis
Reporting & Customer Dashboard
Global Website Audit
Page Specific Audit	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Competitors Analysis			1	Up to 2	Up to 3
Keyword Grouping & URL Mapping
Duplicate Content Check	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Google Penalty Check
Web Form conversion Tracking Setup
Review Widget Installation & Review Monitoring
Conversion Tracking
Call Tracking (upto 200 minutes)	Ask for Quote	Ask for Quote	Ask for Quote	Ask for Quote	Ask for Quote
Web Form Conversion Tracking
Conversion & Event Tracking		Up to 2 Goals	Up to 3 Goals	Up to 4 Goals	Up to 6 Goals
HeatMap			Homepage	Homepage	Homepage
ScroollMap				Homepage	Homepage
Overlay Report					Homepage
Confetti					Homepage
User Testing Video
On-Page Optimization
Title & Meta Tags	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Image, Hyperlink, Heading Tag & Internal Links Optimizations	Up to 1 Pages	Up to 2 Pages	Up to 5 Pages	Up to 8 Pages	Up to 10 Pages
Robots.txt Optimization
Canonicalization
Adding Rich Snippets	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Voice Search Optimization
Local Schema Setup
Local Business Information Schema (Phone, Address, Business Name, Opening Hours)	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Map Schema	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Images and Logo Schemas	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Reviews Schema	Up to 5 Pages	Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
FAQ Schema
GMB Optimization
Google My Business Setup
GMB Listing Optimization (Adding Images, Videos, Hours of Operation)
GPS Listing Submissions	1	2	3	4	5
Custom GMB Description - Up to 750 Characters
GMB Website Embed
Month 2 Activities
Research & Analysis
Link Detox	Up to 25 Domains	Up to 50 Domains	Up to 75 Domains	Up to 100 Domains	Up to 150 Domains
Page Speed Reporting (Desktop & Mobile)		Homepage	Homepage	Homepage + 1 Landing page	Homepage + 2 Landing page
On-page Optimization
Image, Hyperlink, Heading Tag & Internal Links Optimization	Up to 2 pages	Up to 4 pages	Up to 5 pages	Up to 6 pages	Up to 10 pages
Inbound Content Marketing
Website Content Writing (250 Words Per Page)	1	2	3	4	6
Editorial/ Guest Blog with Social Boost	1	2	3	4	6
Press Release Writing, Distribution & Social Boost			1	1	1
Infographic Creation, Distribution & Social Boost				1	1
Magazine/ News Placement		1	1	1	1
Q&A Posting	1	1	1	2	2
FAQ Page Content
Analytics & Webmasters
Google Analytics Account Creation, Installation & Setup
Google Analytics Filtering (including spam referral filters and IP filters)
Google Search Console Account Creation, Installation & Setup
GSC 404 Error Correction		Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
GSP 301 Page Redirection		Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Broken Link Fixing		Up to 10 Pages	Up to 15 Pages	Up to 20 Pages	Up to 30 Pages
Bing Webmasters Account Creation, Installation & Setup
Sitemap Creation and Uploading
User HTML Sitemap Creation, Uploading & Linking
XML Sitemap Creation & Submission to Google & Bing
Local Search Website Optimization
Bing, Apple Maps & Facebook Local Listings
Yelp Advanced Optimization (Phone Verification Required)
Authority Business Listings	1	2	3	4	6
2nd Tier Local + Industry Specific Citations	2	4	6	8	12
Business Listings Audit and Fix
Local Citation Audit
NAP Inconsistency Fix
Optimize Existing Listings
Troubleshoot Duplicate Listings
Link Strategy
Website Social Boost	1 URL X 5 Sites	2 URLs X 5 Sites	3 URLs X 5 Sites	4 URLs X 5 Sites	6 URLs X 5 Sites
Promotional Video		1 Video X 5 Sites	1 Video X 5 Sites	1 Video X 10 Sites	2 Video X 10 Sites
Business Presentation		1 PPT X 5 Sites	1 PPT X 5 Sites	1 PPT X 10 Sites	2 PPT X 10 Sites
Social Network Citations	1	2	3	4	6
Local & Social Community Setup
Coupon Distribution (if provided)	1	Up to 2	Up to 3	Up to 4	Up to 6
Month 3 & On-going Monthly
Link Acquisition + SEO
Image, Hyperlink, Heading Tag & Internal Link Optimization	Up yo 2 Pages	Up yo 4 Pages	Up yo 5 Pages	Up yo 6 Pages	Up yo 10 Pages
GMB Posts		1	2	3	4
GMB Q&A's		2	3	4	6
Image CEO Tagging	Up to 5 Images	Up to 10 Images	Up to 15 Images	Up to 20 Images	Up to 30 Images
CEO Tagged Photo Submission	1 Photo X 5 Sites	2 Photo X 5 Sites	3 Photo X 5 Sites	4 Photo X 5 Sites	6 Photo X 5 Sites
Ongoing Monthly
Editorial/ Guest Blogs	1	2	3	4	6
Social Network Citations	1	2	3	4	6
Authority Business Listings	1	2	3	4	6
2nd Tier Local + Industry Specific Citations	2	4	6	8	12
Website Social Boost	1 URL X 5 Sites	2 URL X 5 Sites	3 URL X 5 Sites	4 URL X 5 Sites	6 URL X 5 Sites
Reporting
Full Web-Based 24/7 Access to all Reports
Weekly SEO Status Reports
Monthly SEO Performance Reports
Customer Support (Email, Chat & Telephone)

Benefits of Local SEO for Small Businesses

Investing in a local SEO plan with No Boundaries Marketing Group can have significant benefits for your businesses. First and foremost, local SEO can help small businesses to increase their online visibility and attract more potential customers. According to a study by Google, 46% of all Google searches are local, meaning that people are actively looking for products and services in their local area. By optimizing their website and online presence for local search terms, small businesses can increase their chances of appearing in these local search results, making it easier for potential customers to find them. Additionally, a survey by BrightLocal found that 88% of consumers trust online reviews as much as personal recommendations, highlighting the importance of having a strong online presence that includes positive customer reviews. No Boundaries Marketing Group can help small businesses to improve their online reputation and visibility through local SEO strategies, ultimately leading to increased traffic, leads, and revenue.

Investing in a local SEO plan can also be a cost-effective marketing strategy for small businesses. Traditional forms of advertising, such as print ads and billboards, can be expensive and difficult to measure the ROI. However, local SEO is a more targeted and measurable approach that can help small businesses to reach their desired audience at a lower cost. In fact, a study by HubSpot found that inbound marketing (including SEO) costs 61% less per lead than traditional outbound marketing. By working with No Boundaries Marketing Group to develop a customized local SEO plan, small businesses can save money on advertising while still achieving their marketing goals. Overall, a local SEO plan with No Boundaries Marketing Group can provide small businesses with a competitive edge in their local market, attracting more potential customers and increasing revenue while minimizing advertising costs.

FAQs

What is local SEO?

Local SEO is the process of optimizing your website and online presence in a local market. As an example, service based businesses such as HVAC contractors, doctor offices, and restaurants typically optimize at a local level because their target audience will in their immediate area.

How local SEO works?

Local SEO works by utilizing various optimization techniques such as on-site optimizations, off-site link building, and content marketing and concentrating them in on a specific geography that is most advantageous to the business.

Why Local SEO Is Important For Small Business?

Local SEO is important for small businesses because it allows them to tell their story and more efficiently get in front of their target audience.

What Are Local SEO Services?

Local SEO services may include content optimization, on-site optimizations, off-site optimizations (also known as link building), and more!

How Long Does Local SEO Take?

While there is no exact number, typically our clients see results in the first 45-60 days. That can vary depending on the geography, competition, and more.

What Are Local SEO Citations?

Local SEO Citations are commonly referred to as backlinks. The analogy that we use to describe local citations is simple. Think of that childhood saying, guilt by association, when your parents told you that if you hang out with the good kids, then perception is that you are a good kid. Right? Well, lets look at these local citations, or links, the same way. If we publish a blog with a link to your website on a 3rd party site that Google happen to like, the association, or link, between the two sites creates a certain credibility for your site. You do that enough times and you start moving up the ladder!

How much does local SEO cost?

Local SEO can vary in cost based on variety of factors including how aggressive you want to be, competition, the geography that you are targeting, your website, and more! Typical local SEO programs will cost anywhere from $500 a month to $2500+ a month.