For a logo to properly represent a company, you need to truly think about a few things. Your logo is the start of your brand. Call it the character of your business that will eventually help consumers identify your company with a product or service. Here is a fun fact to consider, 95% of the top 100 brands use only one or two colors in their logo.
Things To Consider When Developing A Logo
A logo is more than just an image—it’s part of your brand identity. It should reflect your company’s values and help people remember you and identify with your business.
You can use the different elements of a logo to show what makes you unique, like using a color palette that reflects your personality or using fonts that are representative of what you do. If you’re not sure where to start, try looking at other logos that inspire you and see if there’s anything in them you like (or don’t like). Once you have some ideas, think about what your logo needs to convey. If you’re looking for a simple, minimalistic logo that focuses on the business name and nothing else, then it’s best to stick with one or two colors (ideally complementary ones). But if you want something more complex that shows off your personality, then try experimenting with different color schemes and fonts.
It’s also important to keep in mind that you’ll have to use your logo on a variety of different items. This means that it needs to look good when reduced in size, or when printed on different surfaces (like paper or fabric). Try creating a few different versions of your logo—one with text and one without—so you can show how it looks on different items.