Other SEO Case Studies
SEO Case Studies
We understand the importance of showcasing our work and how it can benefit a potential client. With that said, we have put together a series of case studies to demonstrate how our research, strategy, and execution have helped hundreds of businesses grow over the years.
Locksmith SEO Case Study
Prior to SEO
A local locksmith company came to us in February 2018, with a decent online presence. The company they were using prior was having some issues so they were looking to explore new options. Their overall goal was to improve their local presence by increasing organic rankings and traffic to their website and increase client base. At the time they signed on for our SEO services they had 103 keywords ranking on the first page of major search engines.
Our Approach
We identified how potential customers were searching through extensive keyword research.
We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
We ensured that all name, address, and phone number information was correct, complete and consistent across key sites including top tier directories such as Google My Business and Bing Local.
We developed and distributed SEO friendly content on relevant websites.
We created and distributed videos about the business to various sources.
113%
Increase in Overall Website Traffic. 6,167 overall visits received in last month of the study.
151%
Increase in Google Organic Session. 5,050 overall visits received in last month of the study.
94%
Increase in Website Page views. 9,250 page views received in last month of the study.
Cosmetology School SEO Case Study
Prior to SEO
A Cosmetology School came to us in November of 2013, with a dismal online presence. They desperately needed to increase their organic rankings and traffic to their website to get the word out about their services. At the time they signed on for our SEO services, they had 6 keywords ranking on the first page of major search engines.
Our Approach
We identified how and where their potential customers were searching through extensive keyword research.
We completed an extensive redesign on of their current website to ensure their potential clients were getting the best experience possible.
We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
We ensured that all name, address, and phone number information was correct, complete and consistent across key sites including top tier directories such as Google My Business and Bing Local.
We optimized their website for Voice Search.
We created and distributed videos about the business to various sources.
179%
Increase in Overall Website Traffic. 2111 overall visits received in the last month of the study.
161%
Increase in Google Organic Session. 1536 overall visits received in the last month of the study.
191.88%
Increase in Website Page views. 7548 Page views received in the last month of the study.
Financial Planner SEO Case Study
Prior to SEO
This particular client was a referral from another business. The financial industry is extremely competitive, with some firms spending thousands and thousands of dollars to get in front of their target audience. This business didn’t have any SEO implemented on their website and wanted to explore moving a portion of their marketing budget into SEO. At the time when they signed up with us, 4 keywords were ranking on page 1 of Google.
Our Approach
We developed and distributed SEO friendly content on relevant websites.
Since there was no SEO optimization done ever, we designed & implemented an SEO campaign which included the basic on-page and off-page optimization in the initial stage.
Being in a highly competitive industry, we identified the most relevant keywords with the help extensive keywords research.
We created and distributed videos about the business and the services they offered.
We moved towards a custom strategy of writing relevant blog articles which would talk more about their industry and new updates that were happening.
To give a push to the visibility of the blog articles, we developed informative content and syndicated them to build backlinks for these blog articles.
We also created voice over videos explaining their industry jargons and uploaded it on their YouTube channel. The primary goal was to get critical information in front of their users.
We also developed infographic designs bringing the important information in digital format which is easier to understand.
These were later shared across top industry sites with the help of the client.
The custom approach of writing relevant blog articles, creating voice over videos, infographic designs and building backlinks overall helped to rank long tail keywords on page 1.
This improved organic traffic consistently every month which wouldn’t have been possible with basic on-page and off-page SEO strategy.
January 2017
The website received 947 organic hits in January 2017.
January 2018
The website received 3781 organic hits in January 2018. This was a 285% increase!
Bail Bonds Company SEO Case Study
Prior to SEO
A bail bonds company approached us in August of 2013, with a minimal online presence. This mind you this is one of our longest running clients! Their goal was to expand the business by 15% year over year and they knew that the website was not helping them in any way currently. At the time they signed on, they had 7 keywords ranking on the first page of Google.
Our Approach
We developed and distributed SEO friendly content and links on relevant websites.
We ensured that all name, address, and phone number information was correct, complete and consistent across key sites, including top tier directories such as Google My Business, Yelp, and Bing Local.
We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
Once the website was corrected, we did an extensive competitor review to determine what opportunities could be exploited from their competition
Through our extensive keyword research process, we identified a number of issues with the client’s website leading to penalties from Google.
Our first step was to complete an in-depth review of the website and current online presence
181.77%
Increase in Overall Website Traffic. 2,436 Overall visits received in first 6 months of the study.
215.66%
Increase in Website Page views. 7,718 Pageviews received in first 6 months of the study.
191.88%
Increase in Website Pageviews. 7548 Pageviews received in the last month of the study.
Jewelry Store SEO Case Study
Prior to SEO
A local Jewelry Company came to us in July of 2014, with a decent online presence. Their goal was to go national and expand their e-commerce business. At the time they signed on for our SEO services, they were using big box SEO company (we shall let them remain nameless). Unfortunately, after thousands of dollars spent on an SEO program, they had just few keywords ranking on the first page of major search engines, at a local level. A few months after they fired that company, the site was hit by a Google update due to some unnatural back links built by previous SEO vendor.
Our Approach
We completed an extensive website audit, looking into everything from internal links to backlinks, site structure, reviews, etc.
We determined that there were a series of edits and updates to plugins that needed to be completed to ensure we had a good foundation to work with.
We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms
We completed an extensive link detox removing dozens of poor quality and backlink spam
We developed and distributed SEO friendly content on relevant websites.
We ensured that all name, address, and phone number information was correct, complete and consistent across key sites, including top tier directories such as Google My Business and Bing Local.
We created and distributed videos about the business.
101 Keywords
On the first page of Google in less than 2 years. In the first month, the site was ranking for just 2 keywords in the Top 3 positions and 103 keywords between Positions 4 to 10.
200+ keywords
They ranked in the Top 3 positions of search engines for 200+ keywords and 1500 odd keywords between Positions 4 to 10 – an increase of more than 1300%, in the first 2 years.
1340 Keywords
On the first page of Google in less than 4 years. They now rank in the Top 3 positions of search engines for 500+ keywords and 2500+ keywords between Positions 4 to 10 – an increase of more than 2300%. Page 2 keywords also increased from 1340 to 3839 – an increase of close to 200%.
Storage Company SEO Case Study
Prior to SEO
In March of 2017, we had a large local moving and storage company approach us with the idea of taking their business regional. They had lofty goals considering they only had 2 keywords on the first page of Google. The majority of their leads were coming from PPC, direct mail, yellow pages, and other print publications.
Our Approach
We took a deep dive into the website prior to doing keyword research and identified the company that had built their site just a year prior had copied the template from another site and failed to update all the SEO attributes. This website had numerous backend references for air conditioning contractors!
We then completed an extensive keyword and geography analysis to determine the potential volume of searches and leads for their newly defined goals.
We designed & implemented an SEO campaign that included on-page and off-page optimization around their targeted keyword terms.
We ensured that all name, address, and phone number information was correct, complete and consistent across key sites, including top tier directories such as Google My Business, Yelp, Apple Maps and Bing Local.
We developed and distributed SEO friendly content on relevant websites.
We optimized the client’s social media pages.
We created custom videos for the client which they use on their website and email marketing campaigns.
302.22%
Increase in Overall Website Traffic. 3,987 Overall visits received in last 6 months of the study.
181.38%
Increase in Google Organic Sessions. 1,466 organic visits received in the last 6 months of the study.
230.70%
Increase in Website Pageviews. 7,487 Pageviews received in last 6 months of the study.
