Pay-Per-Click Advertising

Pay Per Click Marketing

So, what is this PPC thing all about? Maybe you’ve heard some horror stories in the past about how your brother’s cousin’s friend who knew a guy that got burned 12 years ago when running their own PPC campaign for their business… Well, we’re here to tell you, it probably happened, just not the way you might have heard it. We know countless businesses who try to tackle PPC on their own and end up broke and nothing to show for it. Why is that? Well, the search engines didn’t design the system with your benefit in mind, they designed it to make money. The more ads you run, the more clicks you will get, the more money they will make… Pay no mind to the fact that those clicks are coming from some obscure heading that has nothing to do with your business or a geography that your business doesn’t even serve. After all, it is your job to turn that click into a lead right!

Let Our PPC Experts Help You…

Truth be told, Pay Per Click Advertising is pretty complicated. With the major search engines changing things up pretty much on a daily basis, it can be tough to keep up. That is why we have a team of experts whose sole job is to make sure that we are staying on top of these updates! So, what really makes us different?

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Well we’re US based for starters.

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We don’t just take on everyone who wants to run a PPC campaign. Sadly, we see this all the time. For businesses that don’t have the resources to invest in a PPC campaign, there several other options we will recommend to you but, we aren’t here to just take your money and run. If we don’t have enough budget to generate an ROI for your business, we would just rather not take the project on… To manage a successful PPC campaign, it takes time and budget. We put a significant investment with staff, resources, technology, and partnerships to make this engine run efficiently and that costs money!

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Our PPC team has helped hundreds of businesses improve their paid search performance and managed over $80 million in paid ad campaigns in their lifetime. This experience, coupled with our industry-leading AI technology, gives us access to vast amount of data that keeps us ahead of other PPC providers.

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We take pride in staying up-to-date on the latest trends, statistics, and technology! We complete an average of 40 hours a month in continuing education to make sure our clients get the very best…

We offer complete transparency and measurable results through our industry leading reporting dashboard. With NOBO, you will see EXACTLY where your PPC dollars are going real time.

Our Process

Site Assessment

We audit your website, online presence of your business and gather information about your target audience and goals. Together, we create a game plan of who you want to target, what geography we are targeting, and set proper expectations.

Keyword Research

We will do comprehensive keyword research, ad group creation and bid management for your campaign. We will set up a conversion tracking system, Google Analytics, Google Search Console and Call Tracking to ensure we have the right tools in place to optimize your campaign efficiently.

Ad Creation

Based on keyword research, our team of PPC Advertising strategists will create relevant ads targeting the keywords that are present in the tightly themed ad groups. Ads can be customized to showcase business locations, contact information, service price list, and more!

Optimization

We employ human optimizers and advanced AI technology to monitor every aspect of your PPC campaign to identify areas of improvement real time. We also provide automated weekly and monthly updates on campaign performance to ensure your goals are being met.

Do You Want More Site Traffic?

Pay-Per-Click Plans

At No Boundaries Marketing Group, our PPC plans are designed to drive quality leads to our clients on Google and Bing! Our professionally managed and optimized plans are packed with features and benefits, keeping our clients ahead of the competition!
PPC SEARCH PLANS
Deliverables
TRAFFIC STANDERD POWER DYNAMIC ULTIMATE
Search Engine Google or Bing Google or Bing Google or Bing Google or Bing Google or Bing
Search Network
Conversion Tracking
Click Fraud Monitoring (NEW)
Form Tracking (NEW)
Reporting
Reporting & Customer
Dashboard
Month 1 Setup Report
Weekly Report
Monthly Report
Call Support Scheduled Calls* Scheduled Calls*
**One Time On boarding Fee can be waived if you existing google Ads account is setup properly

FAQs

What is PPC advertising and how does it work?

PPC (Pay-Per-Click) advertising is a digital advertising model in which advertisers pay each time a user clicks on one of their ads. Ads are displayed to users based on the keywords and phrases they search for online. Advertisers bid on specific keywords and phrases related to their products or services, and the highest bidder’s ads are displayed to the user.

Which platforms offer PPC advertising, and which one should I use?

There are several platforms that offer PPC advertising, including Google Ads, Bing Ads, and social media advertising platforms such as Facebook Ads, LinkedIn Ads, and Twitter Ads. The choice of platform depends on your business goals, target audience, and advertising budget.

How do I set up a PPC campaign and what are the key elements to consider?

To set up a PPC campaign, you need to create an account on the chosen platform, select keywords and target audience, write ad copy, set a budget and bid for keywords, and launch the campaign. The key elements to consider include targeting, budgeting, bidding, ad copy, and ad design.

How can I create effective PPC ads that attract clicks and conversions?

To create effective PPC ads, you need to focus on the headline, ad copy, and call-to-action (CTA) elements. Use compelling language, highlight your unique selling proposition (USP), and include a clear CTA that encourages users to click on your ad.

How can I target the right audience for my PPC ads?

To target the right audience for your PPC ads, use targeting options such as keywords, location, demographics, interests, and behaviors. You can also use retargeting to show ads to users who have previously visited your website or interacted with your brand.

What is remarketing and how does it work in PPC advertising?

Remarketing is a type of PPC advertising that targets users who have previously visited your website or engaged with your brand. These users are more likely to convert, and remarketing allows you to show them targeted ads based on their past behavior.

How much does PPC advertising cost, and how can I manage my budget effectively?

The cost of PPC advertising varies based on the platform, competition for keywords, and other factors. You can manage your budget effectively by setting a daily or monthly budget, monitoring campaign performance, and adjusting bids and targeting as needed to optimize your ROI.

What are the different types of PPC ads?

The different types of PPC ads include search ads, display ads, shopping ads, video ads, and social media ads. Each type of ad has its own benefits and is suitable for different advertising goals and platforms.

How can I measure the success of my PPC campaigns?

You can measure the success of your PPC campaigns using metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on investment (ROI). Use analytics tools such as Google Analytics to track and analyze these metrics and optimize your campaigns accordingly.

What are some best practices for PPC advertising?

Some best practices for PPC advertising include conducting thorough keyword research, creating targeted and relevant ads, testing ad copy and design, monitoring campaign performance regularly, optimizing campaigns based on data-driven insights, and staying up-to-date on industry trends and changes in algorithms.
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