Pay Per Click Case Studies Test Page
No Boundaries Marketing Group Pay Per Click Case Studies
Don’t let anyone ever tell you pay per click is easy! We’ll be the first to tell you, it takes a lot of time, dedication, testing, re-testing, triple testing, and QA to make sure it gets done right. We’ve developed a pretty amazing system if I may say so myself when it comes to PPC management. The key is, we use AI technology! In case you didn’t know, AI is an important part of any bid management strategy because technology can make decisions way faster than any human. In fact, our technology makes decisions in nano seconds, no minutes or hours. It takes in data real time to determine things like bid geography, bid maximums, ad position, and more.
Auto Dealer PPC Case Study
The Challenge
A local automotive dealership was having trouble with their current PPC platform and didn’t have the time or resources to manage it in house. They were seeing month over month drops in their conversion rates and their budget getting out of control to compensate.
Our Approach
We first took a deep dive into their current AdWords program and completed an extensive analysis to determine what might be causing the problem.
Upon completion of the analysis, we determined that there was no real bid management or optimization taking place, they were missing call outs, ad extensions, and the quality score was very low based on the targeted pages.
We took over the campaigns and started testing new ad copy with different headlines, descriptions, call outs, and ad extensions.
We added a CTN to the campaigns to ensure all the data could be tracked moving forward.
We started a search campaign with display which provided excellent CTR’s
We added dozens of new keywords and optimized the campaign to the clients website.
Event Planning PPC Case Study
The Challenge
A well-established event planner came to us to increase her conversions and lower the overall cost per conversion. Over the years, she had seen a steady increase in the cost of her PPC campaign through Google. She was managing the entire campaign on her own!
Our Approach
After an extensive review of her campaign, we noted there were no ad extensions, her budget allocation was not optimized properly, she was targeting keywords that didn’t make any sense, and there was no call tracking.
We planned a campaign strategy that included dynamic text adverts, a new call tracking number, optimized the ad copy, created hundreds of negatives to ensure her ads would not show up for irrelevant keywords.
We set up conversion tracking in AdWords to track contact form submissions and used Google Analytics to monitor users that visited the contact page.
Added a remarketing campaign to retarget clients who visited her website but did not convert initially.
Results
We drove a +40% increase in inquires for wedding planning services within the second month, and nearly 60% in the third month of managing this campaign. Google Display & Re marketing conversions increased 16% month over month.
Plumbing Contractor PPC Case Study
The Challenge
A local plumbing contractor with roughly 4 trucks was struggling to see a value in pay per click advertising. They had been through several other marketing companies who were charging 50% management fees and not delivering any ROI to the business.
Our Approach
After an extensive review of their campaign, we noticed that the quality score was low, the ad extensions were not optimized, the content for the ads hadn’t been touched in months, and they were targeting irrelevant keywords.
We started off by creating a targeted landing page for each of the campaigns that way we can ensure the highest possible quality score.
We planned a campaign strategy that included dynamic text adverts, a new call tracking number, optimized the ad copy, created hundreds of negatives to ensure their ads would not show up for irrelevant keywords.
We expanded their current keyword strategy to include additional high conversion search terms.
We set up conversion tracking in AdWords to track contact form submissions and used Google Analytics to monitor users that visited the contact page.
Added a remarketing campaign to retarget clients who visited her website but did not convert initially.
We added a Thank You page for all web inquiries.
Results
Over a few short months, we were able to increase the conversions from 24 to 50, decrease the cost per conversion from $45.71 to $23.38 and increase the conversion rate from just under 40% to over 70%!
