Once contracted, we completely revamped the campaign, modifying the keyword targeting, ad copy, and targeted PPC ads to consumers who were geographically more likely to benefit from the client’s services. We created specific landing pages with customized content and forms designed to engage search traffic and increase conversions. We started testing new ads with various headlines and descriptions, showing early on a significant increase in the click through rate and decrease in the cost per conversion.

Results

Within 4 months, conversions increased from an average of 3 per month to 37. The cost per conversion was reduced from $397.41 to $39.43, and the conversion rate soared from 2.46% to over 15%.

After a thorough analysis of their website and online presence, we determined the best course of action was to create new and engaging landing pages based on their specific products and services, create a series of short videos explaining what they do and how they are different, we revised the current keyword strategy to focus the campaign on services they truly want to focus on, added over 250 negatives to the campaign to minimize any irrelevant search traffic, revised the targeted geography, and applied our AI technology to the campaign to increase the bid effectiveness.

Results

After 90 days, we saw a significant increase in the number of conversions, whereas the client was averaging 40 conversions a month with half of those being worthless, they were now seeing just under 75 leads per month. These leads were targeting the right traffic, driving their cost per conversion down from over $25 down to $12.

We designed a campaign strategy that included dynamic text adverts, customized landing pages, and a number of remarketing campaigns that re-engaged the potential customer using the Google Display Network. We set up conversion tracking to track contact form submissions and used call tracking to record the calls to help measure the campaigns overall effectiveness.

Results

Over 120-day period, we increased conversions nearly 200% and decreased the cost per conversion by over 90% providing this client a true 180-degree campaign turn around! In addition to our success with conversion, we also increased traffic to the site by over 130% and their impression share by nearly 145%!

To get these guys back on track, we started by developing a series of customized landing pages for water heater repair, clogged drain, and various other targeted ad groups. We tested various ad copy to determine which ad or ads would provide the highest conversion rates. We also expanded their keyword list, set up conversion actions pages (Thank You pages), and provided them access to a real-time call record system so we could evaluate calls easily and make adjustments to the program on a more regular basis. Once the campaign was dialed in, we used AI technology to automate the bid management which drove down the cost per conversion significantly in as little as 30 days. We also reduced their management fee from 50% to roughly 25% saving them thousands of dollars each year.

Results

Over a 3-month time frame, we saw an increase in conversions and a decrease in the cost per conversion month over month. We saw our impression share double in this time period and traffic to the site increase over 102%.

The main challenge was to hit the ground running as quickly as possible. With competitors eyeing the same consumers that they were, it was only a matter of time before another company beat them to the punch. In a historical 7 day turn around, we managed to create and optimize 12 landing pages for various cities around their main geography. We created numerous ad groups and ad copy based on time of day, convenience factors, and various promotions designed to engage their target audience. We also optimized the campaign and focused on a mobile first bid strategy as historically, their analytics showed their organic traffic favored mobile devices 4:1.

We aggressively monitored and proactively optimized the campaign over a 90-day period adding over 600+ keywords to the negatives, implemented attribution modeling to set separate targets for high value keywords, and created an additional 16 landing pages for new geographies.

As we completed our initial on-site and off-site audits, we started by creating new landing pages based on the types of vehicles consumers were looking for, such as Luxury SUV, Trucks, Full Size Car, and more. We used the clients current inventory management plugin to segment and feature these vehicles on the landing pages, so the client was viewing exactly what they were looking for when they searched. We revised the keyword strategy and broadened the focus from specific vehicle makes and models to general search terms giving them access to a much larger target audience. We revised the ad copy and created dozens of new ad groups, testing multiple ads with various headlines, descriptions, callouts, sitelinks, and more. We added over 130 negatives to the campaign and refined the geography to target a 10-mile radius, eventually expanding to a 15-mile radius, minimizing any waste. Lastly, we implemented a well-designed remarketing campaign which gave us additional conversion traffic at a low CPL.

Results

In a 90-day period, we were able to grow the number of conversions by 172% while decreasing the cost per lead (CPL) by over 50%.