In a new move, Google introduces four new major life events & expands it to display ads.
Andrew Lolk, a PPC expert, brings to you the pros & cons of automated bid management for Google Ads.
Microsoft Advertising introduces two new Microsoft solutions to empower retailers: Microsoft PromoteIQ & Microsoft Bing for Commerce.
Track offline conversion data in Microsoft Advertising & get the whole picture of how people are engaging with your business from ads.
Now advertisers can create Responsive Search Ads through Microsoft Advertising, online, using Microsoft Advertising Editor or with the Microsoft Advertising API.
Google Ads is adding bid simulator support for the Target ROAS bid strategy & a new budget simulator to help businesses maximize conversion & conversion value too.
Google Ads releases a new beta called Custom Dimensions & here’s how to use it.
PPC expert Aaron Levy shares insights on how to structure accounts to use automation effectively.
Google Ads collaborates with Zapier. Now advertisers can automate Google Ads conversion imports with Zapier.
From May 2020, accelerated delivery will no longer be available for Display, Video, App, and Hotel campaigns. All Google Ads campaigns will now be using improved standard delivery.
Here’s a collection of what’s happened in the Pay Per Click world in the last month.
