As more and more consumers turn to new forms of media for information, podcasts interviews are becoming more and more popular amongst business owners. The reason they are so successful is the host dynamics. It breaks up the monotony of a single person speaking and allows for a genuine conversation, thus creating more engagement amongst their audience. According to Nielsen, an August 2017 report showed that over 50% of all US homes are podcast fans, so utilizing podcasts give businesses the ability to reach a new target audience.
For small businesses, it is all about finding the right podcast to reach your target audience. Remember, much like media outlets and news publications, podcasts are starved for content. New ideas generate new or renewed interest and keep the engine running. But how do you get a feature? Simple, we need to create a pitch that solves a relative need for the podcast. An example, if you have a podcast about classic cars, chances are, you are in constant need of content and topics to discuss relative to cars. The ideal connection would be an auto repair shop, car dealership, or some other connected industry. If you were a dentist, that would probably not be a great connection. Chances are, you might not have much to offer when it comes to classic cars. In a perfect world, we would find a podcast that would diversify your audience, say connecting a dentist with a healthcare podcast. These are relative industries but that might help open you up as a dentist to a new audience that you might not otherwise have access too. Think outside the box and have a dynamic pitch.