PPC Updates for June 2019

PPC Updates for June 2019

by | Aug 5, 2019 | Uncategorized | 0 comments

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The PPC “Dirty Secret” That No One Talks About – When it comes to PPC marketing, performance-based marketing alone is not important, brand awareness requires equal attention.

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Though U.S. search spend in the year 2018 increased by 19% the share of digital ad spend shows a downfall yet again.

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You can expect some big changes in the Facebook audience network placement. Category exclusion will no longer be included in the audience network in favor of 3 more generic “Inventory Filters”.

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The 2019 Microsoft Advertising Summit Review: Key Takeaways, Emphasis on Microsoft Audience Network, Shopping Updates, New Management Tools, Developing Differentiators & Automation.

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In a new move, Amazon added negative keywords to Sponsored Brand Ads for both, Seller Central advertisers and Amazon Advertising advertisers.

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Google announced new ad formats and shopping campaign innovations, offering brands to connect with customers & grow business, at Google Marketing Live.

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Google announces two new solutions that make it simpler for businesses to get started on YouTube.

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Google Marketing Live 2019: A take on all the major announcements made at the marketing conference.

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Google is expanding your shopping ads to additional Google platforms. Your standard shopping campaign is now eligible to appear on YouTube and Google Discover.

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Know everything announced at Google Marketing Live 2019.

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Use Targeting Technology Buyers in Linkedin Ads with the new Interest Targeting.

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Google adds new recommendations to optimization score in Google Ads to help you achieve your business goals faster.

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Know the three major themes from the Google Marketing Live 2019 and what they might mean for marketing programs.

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Learn the top 10 trends in digital advertising in 2019 with this interesting info graphic.

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