To set the right expectations, print media is not necessarily about lead generation, it is about brand awareness. That is why we focus on units of measure such as impressions or distribution. Truthfully, it’s a numbers game! Sure, you can create some personalized ads through direct mail but in general, they are awareness items. Just like putting a billboard up on the side of the road. Sure, 50,000 people pass that billboard each day, but are they necessarily looking for your product or service… No. You put up the billboard to create awareness for your brand, product, and service with the hope that in the future, should that person need your product or service, they remember your business!
Just like with most forms of advertising, you must get the message right the first time! You get one shot at success in most instances. Then, you support that message through dynamic imagery! Lastly, we wrap it up with a dynamic landing page and call to action which will lead to a better customer experience and higher conversion rates!