Newspaper and Print Media Advertising Services for Small Business

When it comes to print advertising such as newspapers, local periodicals, and magazines, creating brand awareness campaigns is still a crucial part of a well integrated marketing strategy. Despite popular belief, print advertising is not dead. The key to success is in your message, creative, and targeted demographic. At No Boundaries Marketing Group, we consider print advertising to be a necessity in today’s marketing mix. It is all about diversity. The more places consumers can find your business, the more likely you are to earn a new client.

Print media is really just a blanket term to describe things like booklets, flyers, leave behinds, newspaper ads, direct mail, envelope stuffers, newsletters, and more. It is really a catch all term that needs to be broken down into a more granular strategy. What we mean by this is that most businesses won’t take part in all of these opportunities, but maybe a couple that really hone in on that businesses targeted demographic. These print media opportunities present a means for businesses to get in front of a larger audience than they might otherwise have access to using solely digital means. Afterall, not everyone can be won over through digital ads. There are still a large population that still pick up the magazine from the supermarket or subscribe to the daily or weekly newspaper.

To set the right expectations, print media is not necessarily about lead generation, it is about brand awareness. That is why we focus on units of measure such as impressions or distribution. Truthfully, it’s a numbers game! Sure, you can create some personalized ads through direct mail but in general, they are awareness items. Just like putting a billboard up on the side of the road. Sure, 50,000 people pass that billboard each day, but are they necessarily looking for your product or service… No. You put up the billboard to create awareness for your brand, product, and service with the hope that in the future, should that person need your product or service, they remember your business!

Just like with most forms of advertising, you must get the message right the first time! You get one shot at success in most instances. Then, you support that message through dynamic imagery! Lastly, we wrap it up with a dynamic landing page and call to action which will lead to a better customer experience and higher conversion rates!

Contact us today so we can chat…

I am sure we can all agree, cookie cutter programs are not nearly as affective as a customized program. That is why we insist on creating a strategy as a part of our advertising initiatives. As a part of our strategy sessions, we will identify your target demographics, learn about what makes your business unique, get a better understanding of your competition and more. From there, we can recommend strategic advertising mediums to reach your goals! For more information on print media and how we can help your business grow, give us a call today!