COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

Public Relations

Public Relations

Let’s get straight to the point… So what exactly is “public relations or PR” and what does it do for a business? You hear about all those big companies out there hiring all those fancy big ad agencies to handle their PR work so it must be important, right? The answer, absolutely. PR firms work with businesses to tell the story they want told. With so much noise out there in the market, promoting the right product or service to the right audience is key. It is all about the message.
PR Firm in Surprise, AZ

What Can A PR Firm Do For Me?

Our PR services may not be as robust as some of the larger firms out there, but we have tailored our services to meet the needs of most small businesses. While we don’t handle things like crisis communications or internal corporate communication strategy, we try to focus our efforts on client visibility. For us, it all starts with a strategic plan. We work with our clients to develop a solid branding, social media, and content strategy to make sure that the right message is reaching the right audience. This may include newsletter creation, press releases, content writing, brand interviews, charity connections, videos, and more. Everything that we do is customized for the business we represent.

PR for SEO

The old ways of backlink building can become ineffective over time. Earned media is where it’s at! All businesses could benefit from highly relevant, do-follow backlinks from top tier media outlets, the question has always been cost. We have put together a few programs that help bring PR for SEO into reach for the average small business.

SEO Booster Package

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3 media placements at outlets with a Domain Authority between 35-49, including do-follow backlinks

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1 media placement at an outlet with a Domain Authority of 50+, including do- follow backlinks

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Includes content creation (if necessary) No PBN's (real sites, with real traffic only!)

Search Engine Superstar Package

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6 media placements at outlets with a Domain Authority between 35-49, including do-follow backlinks

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6 media placements at outlets with a Domain Authority of 50+, including do- follow backlinks

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Includes content creation (if necessary)

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No PBN's (real sites, with real traffic only!)

KPI’s & Success Metrics

PR for SEO campaigns typically have a quick turnaround time, and the standard timeframe is about 3-4 weeks from campaign launch to delivery. We can perform expedited campaigns (7-10 day turnaround) for a premium. What makes us a little different, we actually guarantee a minimum number of placements for each campaign, and will continue working on your campaign until those deliverables are met.

PR for Thought Leadership

Do you want to stand out in your industry? Thought leadership campaigns can not only help you stand out in your industry, but you can also build credibility and differentiate yourself from the competition.

Emerging Thought Leader Package

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1 press release written & distributed to over 100 industry & mainstream news outlets

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1 byline ghost written & placed in target industry media

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2 earned media features, mentions, or interviews in target media publications Includes content creation

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Client gets to approve media list prior to campaign launch

Industry Star Thought Leadership Package

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1 press release written & distributed to over 100 industry & mainstream news outlets

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2 bylines ghost written & placed in target industry media

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4 earned media features, mentions, or interviews in target media publications Includes content creation

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Client gets to approve media list prior to campaign launch

KPI’s & Success Metrics

Thought leadership campaigns generally run for about 2-3 months, from start to finish depending on the nature of the campaign. The idea here is visibility and getting the right message out at the right time.

Local PR

As a local business owner, do you want to expand business in specific markets? Maybe your opening a new location and want to really build some momentum before you open! If so, we can get you local publicity, so you can build brand recognition in those markets!

Local Business Starter Package

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1 press release written & distributed to over 100 local & mainstream news outlets

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2 local earned media features, mentions or interviews in a designated local market (or multiple markets)

Local Business Plus Package

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1 press release written & distributed to over 100 local & mainstream news outlets

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3 local earned media features, mentions or interviews in a designated local market (or multiple markets)

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1 local TV interview, feature, or segment

KPI’s & Success Metrics

Local PR campaigns generally run for about 6-8 weeks, from start to finish. Depending on the nature of the campaign, we will make sure your business gets in front of the right media outlet at the right time. As always, we guarantee the deliverables specified in your PR package and will continue working on your campaign until those deliverables are met.

Mainstream/Tier 1 Publicity

Have you dreamed of being featured in the NY Times or Forbes? Then a mainstream publicity push is just what you have been looking for. This can help you gain exposure, credibility and third party validation that no other form of marketing or PR can touch.

Get Noticed PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 TV segment, feature or interview during a national daytime news show (with viewership of 1million+)

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1 earned media interview, mention, byline or feature from our targeted Tier 1 media list

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Client gets to review media list prior to campaign launch.

The Big Deal PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 branded infographic or editorial syndicated at 500+ industry, local & mainstream publications.

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1 TV segment, feature or interview during a national daytime news show (with viewership of 1million+)

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2 earned media interviews, mentions, bylines or features from our targeted Tier 1 media list

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Client gets to review media list prior to campaign launch.

KPI’s & Success Metrics

Tier 1/Mainstream Media campaigns generally run for about 4-6 months, from start to finish depending on the project.

Influencer PR

Do you want to see sought-after influencers talking about your brand? Our influencer PR campaigns include social media influencers, influencer blogs, and more!

Trendsetter Influencer PR Package

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2 influencer blog posts, within your specified target market

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2 influencer shout-outs, brand mentions or features on social media.

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Influencer blogs will have a minimum DA of 50+ OR monthly site traffic of 10k+ unique visitors

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Influencer social media accounts will have a minimum of 50k+ active followers

Insta-Celeb Influencer PR Package

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5 influencer blog posts, within your specified target market

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10 influencer shout-outs, brand mentions or features on social media.

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Influencer blogs will have a minimum DA of 50+ OR monthly site traffic of 10k+ unique visitors

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Influencer social media accounts will have a minimum of 50k+ active followers

KPI’s & Success Metrics

Influencer PR campaigns generally run for 2-3 months, from start to finish. We can perform expedited campaigns (4-6 week turnaround) for a premium and we guarantee the deliverables specified in your PR package and will continue working on your campaign until those deliverables are met

Combination PR Packages

Looking for as much publicity and media love for your business as you can possibly get? Try one of our combined PR packages, to get the best of local PR, thought leadership, mainstream & influencer PR for your business!

The Whole Enchilada PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 local earned media feature, mention or interview in a designated local market

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1 byline ghost written & placed in target industry media 2 media placements for SEO at outlets with a Domain Authority between 35-49, including do-follow backlinks

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3 influencer shout-outs, brand mentions or features on social media.

Go Big or Go Home PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 branded infographic or editorial syndicated at 500+ industry, local & mainstream publications.

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2 local earned media features, mentions or interviews in a designated local market (or multiple markets)

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2 bylines ghost written & placed in target industry media

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5 media placements for SEO at outlets with a Domain Authority between 35-49, including do-follow backlinks

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1 earned media interviews, mentions, bylines or features from our targeted Tier 1 media list

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5 influencer shout-outs, brand mentions or features on social media..

Are You Ready To Work With Us?

When you have a minute, give us a call and let’s schedule some time to meet. Together, we will talk about your needs, walk through a complete brand evaluation and audit of your online presence to give you an idea of where you stand. We do this for FREE because we know that the key to a successful lasting relationship is transparency.

Give us a call today at (602) 377-7773 and schedule your free PR Consultation.

No Boundaries Marketing Group

We work with small businesses to provide affordable marketing services and more. Let’s chat, give us a call at (602) 377-7773 today.
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