Public Relations (PR) Services

Public Relations

If you have been in the business world for any amount of time, you know that PR is important to a strategic marketing plan. You may not know why it is important and that’s okay because we are going to tell you!

Public relations or PR is a process of managing messages from an organization to the public. Essentially, it’s how businesses communicate with their target audiences.

It is no secret that there are many companies out there that are hiring big ad agencies to handle their PR work. Why? Because they want to be able to tell their story in a way that will resonate with their target audience, which means they want to look good. With so much noise out there in the market, promoting the right product or service to the right audience is key. It is all about the message.

PR Firm in Surprise, AZ

What Can A PR Firm Do For Me?

So what exactly does PR do? Well, it’s not just about publicity for any old business—it’s about getting you noticed by journalists who are interested in what you have to say! In some cases, this can mean setting up interviews or inviting reporters along on events where your product or service would be relevant (like a fashion show). It could also mean contacting bloggers who specialize in similar topics as your company and pitching them content ideas that they’ll find interesting enough to write about (and link back to you). Either way, journalists are always looking for good stories—and someone like me is going to make sure yours gets told!

Of course, you can’t just send a press release to a reporter and expect it to be published. You have to have something interesting to say—like an announcement about a new product or service that’s being released, or a story about an important milestone in your company’s history. The way I see it, there are two things that set your business apart from others in your industry: the thing you sell and the story behind it. The first is what journalists are interested in—they want to know why your product or service is different than its competitors’ offerings, how it makes people’s lives better, etc. But what really makes a good story is when that product or service has a backstory; when there’s something about you or your company that people can relate to on a personal level.

PR for SEO

Have you ever heard of PR for SEO?

The old ways of backlink building can become ineffective over time. Earned media is where it’s at! All businesses could benefit from highly relevant, do-follow backlinks from top tier media outlets, the question has always been cost. We have put together a few programs that help bring PR for SEO into reach for the average small business.

Earned media means getting coverage from trusted sources like top tier media outlets, like Business Insider or Forbes. The problem is that these kinds of outlets typically don’t give out free coverage to anyone who asks for it—and they definitely don’t give out free coverage just because they like your product! So how do you get this kind of coverage?

Well… we’ve got some ideas for ya!

SEO Booster Package

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3 media placements at outlets with a Domain Authority between 35-49, including do-follow backlinks

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1 media placement at an outlet with a Domain Authority of 50+, including do- follow backlinks

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Includes content creation (if necessary) No PBN's (real sites, with real traffic only!)

Search Engine Superstar Package

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6 media placements at outlets with a Domain Authority between 35-49, including do-follow backlinks

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6 media placements at outlets with a Domain Authority of 50+, including do- follow backlinks

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Includes content creation (if necessary)

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No PBN's (real sites, with real traffic only!)

KPI’s & Success Metrics

PR for SEO campaigns typically have a quick turnaround time, and the standard timeframe is about 3-4 weeks from campaign launch to delivery. We can perform expedited campaigns (7-10 day turnaround) for a premium. What makes us a little different, we actually guarantee a minimum number of placements for each campaign, and will continue working on your campaign until those deliverables are met.

PR for Thought Leadership

Do you want to stand out in your industry? Thought leadership campaigns can not only help you stand out in your industry, but you can also build credibility and differentiate yourself from the competition.

A thought leadership campaign is when a company creates a strategy that allows them to become the go-to experts in their industry. This is done by creating content that educates consumers on their product or service, making them more knowledgeable than any other competitor.

So how does this benefit you? Well for starters it will help build trust with consumers as they see you as an expert in your field, which is essential when trying to sell products or services. Another great benefit is that it will allow you to gain recognition within your industry which can lead to new opportunities such as speaking engagements or partnerships with other businesses who are looking for someone with expertise on a specific topic.

A good thought leadership campaign will be able to give you real business results, such as increased sales and leads, improved reputation among your target audience, increased brand awareness and prestige (which will lead to more opportunities down the line), etc.

Here are some of the benefits that come with having a thought leadership campaign:

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You'll be seen as an expert in your field by others who might not otherwise know about you or what you do (i.e., potential customers).

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You'll have more opportunities for collaboration with other experts in your field—which means more potential clients!

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You'll be able to establish yourself as an authority figure within your industry—which is great for building credibility and trust with potential customers/clients!

Emerging Thought Leader Package

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1 press release written & distributed to over 100 industry & mainstream news outlets

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1 byline ghost written & placed in target industry media

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2 earned media features, mentions, or interviews in target media publications Includes content creation

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Client gets to approve media list prior to campaign launch

Industry Star Thought Leadership Package

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1 press release written & distributed to over 100 industry & mainstream news outlets

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2 bylines ghost written & placed in target industry media

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4 earned media features, mentions, or interviews in target media publications Includes content creation

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Client gets to approve media list prior to campaign launch

KPI’s & Success Metrics

Thought leadership campaigns generally run for about 2-3 months, from start to finish depending on the nature of the campaign. The idea here is visibility and getting the right message out at the right time.

Local PR

When you’re a local business owner, the last thing you want is to be left behind to play catch up. You want to be in front of your customers and potential customers as often as possible—but how? The answer is local PR.

Local PR helps businesses build brand recognition in specific markets by getting them local publicity. Think about it: when was the last time you saw an ad for a new restaurant that wasn’t in your home town? It’s rare! And that means that if you want to get in front of customers in new markets, you need to get them excited about what you’re offering before they even see it. We can help with that!

We know all too well how hard it can be to get people excited about your product or service—even if they live right next door! But that doesn’t mean you shouldn’t try. We can help you get your business noticed by creating advertising campaigns and buzz-worthy events that will make people take notice of what makes your business so awesome!

Local Business Starter Package

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1 press release written & distributed to over 100 local & mainstream news outlets

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2 local earned media features, mentions or interviews in a designated local market (or multiple markets)

Local Business Plus Package

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1 press release written & distributed to over 100 local & mainstream news outlets

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3 local earned media features, mentions or interviews in a designated local market (or multiple markets)

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1 local TV interview, feature, or segment

KPI’s & Success Metrics

Local PR campaigns generally run for about 6-8 weeks, from start to finish. Depending on the nature of the campaign, we will make sure your business gets in front of the right media outlet at the right time. As always, we guarantee the deliverables specified in your PR package and will continue working on your campaign until those deliverables are met.

Mainstream Media & Tier 1 Publicity

Mainstream media is a term used to describe the major national newspapers, magazines and television networks. Tier 1 publicity refers to the highest level of coverage that can be achieved in terms of budget and reach.The benefits of mainstream media and tier 1 publicity in PR is that it gives you the opportunity to reach a large audience at once. For example, if you have a new product or service that you want to introduce to the market, then you can use mainstream media and tier 1 publicity to ensure that your message reaches as many people as possible.

Mainstream media outlets are usually national or international news channels such as CNN, BBC News, Al Jazeera News, ABC News etc. They have wide circulation and can reach millions of viewers through their websites or social media accounts. These outlets also have access to exclusive interviews and information which they can share with their audiences.

Tier 1 publicity refers to publications with large circulation numbers such as The Times, The Guardian, Wall Street Journal etc. They are highly influential and therefore provide an excellent platform for reaching out to key decision makers within various industries such as finance, property development etc.

Get Noticed PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 TV segment, feature or interview during a national daytime news show (with viewership of 1million+)

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1 earned media interview, mention, byline or feature from our targeted Tier 1 media list

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Client gets to review media list prior to campaign launch.

The Big Deal PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 branded infographic or editorial syndicated at 500+ industry, local & mainstream publications.

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1 TV segment, feature or interview during a national daytime news show (with viewership of 1million+)

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2 earned media interviews, mentions, bylines or features from our targeted Tier 1 media list

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Client gets to review media list prior to campaign launch.

KPI’s & Success Metrics

Tier 1/Mainstream Media campaigns generally run for about 4-6 months, from start to finish depending on the project.

Influencer PR

Influencer marketing is the process of using people with a strong online presence to advertise your product.

These influencers can include celebrities, bloggers, and even people who don’t necessarily have traditional careers but are popular on social media sites. The benefits of influencer marketing for small businesses include:

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Cost efficiency:

You can reach a lot of people with one post from an influencer rather than paying for an expensive ad or hiring a full-time marketing team. This means that you don’t need a huge budget to get started with influencer marketing.
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Targeted audience:

If you choose to work with an influencer who has followers who are similar to your target demographic (such as someone in their 20s), then all of their followers will see your product or service—and hopefully want it too!

Trendsetter Influencer PR Package

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2 influencer blog posts, within your specified target market

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2 influencer shout-outs, brand mentions or features on social media.

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Influencer blogs will have a minimum DA of 50+ OR monthly site traffic of 10k+ unique visitors

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Influencer social media accounts will have a minimum of 50k+ active followers

Insta-Celeb Influencer PR Package

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5 influencer blog posts, within your specified target market

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10 influencer shout-outs, brand mentions or features on social media.

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Influencer blogs will have a minimum DA of 50+ OR monthly site traffic of 10k+ unique visitors

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Influencer social media accounts will have a minimum of 50k+ active followers

KPI’s & Success Metrics

Influencer PR campaigns generally run for 2-3 months, from start to finish. We can perform expedited campaigns (4-6 week turnaround) for a premium and we guarantee the deliverables specified in your PR package and will continue working on your campaign until those deliverables are met

Combination PR Packages

Looking for as much publicity and media love for your business as you can possibly get? Try one of our combined PR packages, to get the best of local PR, thought leadership, mainstream & influencer PR for your business!

The Whole Enchilada PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 local earned media feature, mention or interview in a designated local market

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1 byline ghost written & placed in target industry media 2 media placements for SEO at outlets with a Domain Authority between 35-49, including do-follow backlinks

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3 influencer shout-outs, brand mentions or features on social media.

Go Big or Go Home PR Package

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1 premium press release written & distributed to over 200 industry, local & mainstream news outlets

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1 branded infographic or editorial syndicated at 500+ industry, local & mainstream publications.

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2 local earned media features, mentions or interviews in a designated local market (or multiple markets)

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2 bylines ghost written & placed in target industry media

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5 media placements for SEO at outlets with a Domain Authority between 35-49, including do-follow backlinks

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1 earned media interviews, mentions, bylines or features from our targeted Tier 1 media list

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5 influencer shout-outs, brand mentions or features on social media..

Are You Ready To Work With Us?

When you have a minute, give us a call, and let’s schedule some time to meet. Together, we will talk about your needs, walk through a complete brand evaluation, and audit your online presence to give you an idea of where you stand. We do this for FREE because we know that the key to a successful lasting relationship is transparency.

No Boundaries Marketing Group serving Public Relations services in Surprise, Glendale, Goodyear, Buckeye, Avondale, and Peoria AZ.

Give us a call today at (602) 377-7773 and schedule your free PR Consultation.

FAQs

What Is Public Relation In Business?

Public relations is a fantastic solution for businesses who want to reach a larger audience, build credibility, gain notoriety, or actively promote their products or services through local media, targeted publications, and more.

Do I Need A PR Agency?

A true PR agency brings a lot to the table. Strategic relationships are one of the most noteworthy assets a true PR agency has at their disposal. Their ability to curate pitch angles, content, and develop and overall brand strategy can truly take a business to a whole new level.

How Is Public Relation Different from Marketing?

PR is normally a part of an overall marketing strategy and is typically formatting into specific campaigns.

What Are the Main Functions of Public Relations?

Public relations is all about understanding public perception, taking a company or a brand and figuring out where they are at and where they want to go. Because there are many facets of public relations, if a company is looking to build credibility for a product or service, a PR firm may commission a focus group for a statistical analysis. Another example might be a business who is looking to build more credibility in an industry, here a PR firm might focus on some thought leadership pieces in strategic publications.

What Do Public Relations Firms Do?

Public relations firms help businesses achieve their goals and objectives by understanding data, people, perception, and technology to influence how a target audience feels about a product or service.

Why Is PR Important for A Company?

Public relations is important for businesses large and small because it provides owners with an opportunity to more efficiently set the narrative.
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