COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

COVID-19 Update: To protect the health and safety of our clients and their families, we are offering consultations over the phone and through virtual meetings for the time being. Read More

Resources

Small Business Marketing Resources

COVID-19 Small Business Marketing Resources

Knock Out The Basics

Basic Marketing Tips For Small Business

A number of businesses reach out to us for tips and advice on what they can do to help build their business. Some businesses are not in a position to pay for a marketing agency to help build their business right away so we created a few recommendations to get you started! Keep in mind, these suggestions are not in any particular order and may not be applicable for all businesses!
basics loco create

Create a logo and establish your brand identity! You can use Canva to design your logo and create some awesome graphics for your business.

basics google business page

Set up your Google My Business Page! Make sure that you complete as many sections as possible, add as many pictures as you can, and use Google Posts to help promote your products, services, and events!

basics yelp

Set up your Yelp page! Love’em or hate them, Yelp is the default review engine for Yahoo/Bing!

basics reserch

Research the keywords potential clients use to find products and services like yours. You can use tools like KW Finder and Answer the Public to help!

Goals

In 2020, a website is not optional! While there are a variety of free website builder platforms out there, just remember, this is often the first impression a potential client will have with your business. Do yourself a favor and set your business up for success and hire a professional. The cost of a professionally design website will run you anywhere from $500 and up!

basics remember

Remember, content is king! Never stop producing content for your site. You should always be doing things like writing additional FAQ’s, writing blogs, and updating your products and services! Don’t forget to share these things on your Google My Business page and social media!

Demonstrate-icon

Social Media is another must have in 2020! With more and more people jumping into the social arena, you can’t afford not to be on it! The question is what platform should you do? The answer is easier than you might think… What platform are your customers on? While Facebook might seem like the logical choice (and it probably is), you might also look at platforms like Instagram, Pinterest, TikTok, Snapchat, or LinkedIn!

basics email

Don’t forget to set up an email marketing system! Putting together a marketing list early on will really set you up for success! Platforms like MailChimp offer free accounts that will help you get started!

Identify Target Audience

Make sure to establish some credibility by establishing a relationship with your local Chamber of Commerce, setting up a Better Business Bureau profile, or some type of industry association that shows consumers your commitment to the community and high standards!

As always, if you need any help while you are getting your business, don’t be afraid to reach out! We are always here to help! Give our office a call today at (602) 377-7773.

Helpful Links

Some Helpful Links To Manage Your Online Presence

Answer The Public

Fun website to see what people are searching for.

Brokenlinkcheck.com

Quick tool to find out if your site has any broken links!

Canva

Create awesome graphics, social posts, and more!

Google PageSpeed Insights

Page load speed is important, find out where you rank!

Google Mobile Friendly Checker

Find out if your site is mobile friendly!

Google My Business

Get your business online!

Google Trends

Find out what people are searching for!

KW Finder

Fantastic resource to research keywords and search volumes.

MOZ

See who is linking to your website.

SpyFu

Great resource for doing a little competitive research.

SiteLiner

Find out if some is using your content online!

Wayback Time Machine

Need to see a previous version of your website, this site might help!

No Boundaries Marketing Group

We work with small businesses to provide affordable marketing services and more. Let’s chat, give us a call at (602) 377-7773 today.
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