Search Engine Marketing Services
So what is Search Engine Marketing (SEM)?
SEM campaigns are typically created using tools such as Google Ads or Bing Ads, where we bid on specific keywords and phrases to show their ads on the search results page. The ads usually appear above or below the organic search results and are marked as “sponsored” or “ad.”
While most people are familiar with Google Ads or Bing Ads, there are a variety of other platforms that offer paid or sponsored ad sections! Listed below are some of the various ad platforms that we can help you manage!
Google Ads, formerly known as Google AdWords, is a popular online advertising platform that allows businesses to create and display ads on Google’s search engine results pages (SERPs), as well as on various Google-owned properties such as YouTube, Gmail, and Google Maps.
With Google Ads, businesses can create ads that target specific keywords and phrases, demographics, locations, and interests. They can also choose from various ad formats such as text ads, display ads, shopping ads, and video ads. Google Ads operates on a pay-per-click (PPC) model, which means that advertisers only pay when a user clicks on their ad. The cost per click (CPC) varies depending on the competitiveness of the keywords and the level of targeting selected.
Google Ads offers a range of features such as ad scheduling, conversion tracking, and remarketing to help businesses optimize their campaigns and reach their desired audience. Overall, Google Ads is a powerful tool for businesses to increase their online visibility and drive traffic to their website.
Bing Ads is a pay-per-click (PPC) advertising platform developed by Microsoft, which allows businesses to create and display ads on Bing search engine results pages (SERPs) and other Microsoft-owned properties like MSN, Outlook.com, and LinkedIn.
Bing Ads works on a similar principle as Google Ads, where advertisers bid on specific keywords and phrases relevant to their business to display their ads. The ads can be targeted based on factors such as location, device, demographics, and interests. Bing Ads offers a variety of ad formats, including text ads, product ads, and dynamic search ads. One of the key advantages of Bing Ads is that it tends to have a lower cost per click (CPC) compared to Google Ads. This makes it a cost-effective advertising solution for businesses that are looking to reach their target audience on a smaller budget.
Retargeting ads, also known as remarketing ads, are a type of online advertising that targets users who have previously interacted with a business or visited their website. The goal of retargeting ads is to encourage users to return to the website and complete a desired action such as making a purchase, filling out a form, or signing up for a newsletter.
Retargeting works by placing a tracking pixel on the business’s website that tracks users as they browse the site. The pixel then enables the business to display targeted ads to these users across various platforms such as search engines, social media, and other websites. For example, if a user visits an online retailer’s website and adds a product to their cart but does not complete the purchase, the retailer can use retargeting ads to display ads featuring that same product to the user as they browse other websites. This can help to remind the user of the product they were interested in and encourage them to return to the retailer’s website to complete the purchase.
Retargeting ads can be a powerful tool for businesses to increase conversions and sales by reaching users who have already shown an interest in their products or services.
Display ads are a type of online advertising that appear on websites, mobile apps, and social media platforms in the form of images, videos, animations, or interactive content. Display ads are typically designed to be visually appealing and attention-grabbing to attract users’ attention and encourage them to click through to the advertiser’s website or landing page.
Display ads can be targeted based on various factors such as demographics, interests, location, and behavior. Advertisers can use targeting options to reach their desired audience and increase the likelihood of conversion. One of the advantages of display ads is their ability to increase brand awareness by reaching a wider audience. Display ads can be displayed on popular websites, apps, and social media platforms that users visit frequently, which can help to increase visibility and recognition of the advertiser’s brand.
Another advantage of display ads is their flexibility in terms of ad format and creative options. Advertisers can create visually appealing ads with images, videos, and animations that can capture users’ attention and effectively convey their message.
Mobile advertising is an amazing option for businesses that allows us to place ads directly on mobile apps and mobile websites. Mobile advertising has become increasingly popular as more and more people use their smartphones and tablets to access the internet.
Some popular mobile advertising platforms include:
- Apple Search Ads: This platform allows businesses to place ads in Apple’s App Store search results, making it a great option for businesses with a mobile app.
- Google Ads: Google Ads allows businesses to target mobile users with ads on Google’s search engine results pages and other websites within the Google Ad Network.
- Facebook Ads: Facebook Ads allows businesses to target mobile users with ads on Facebook and Instagram. These ads can appear in users’ feeds, on their profile pages, or in search results.
- AdMob: AdMob is Google’s mobile advertising platform, which allows businesses to place ads in mobile apps.
- InMobi: InMobi is a mobile advertising platform that allows businesses to place ads in mobile apps and mobile websites.
Mobile advertising platforms offer a variety of targeting options to help businesses reach their desired audience, including demographic targeting, location targeting, and interest targeting. Advertisers can also set bid and budget limits to control their ad spend and optimize their campaigns for maximum ROI.
Overall, mobile advertising platforms can be a powerful tool for businesses looking to reach a mobile audience and drive conversions on mobile devices.
e-Commerce or Shopping Ads
E-commerce or shopping ads are a type of online advertising that allows businesses to promote their products directly on search engine results pages (SERPs) or other websites. These ads typically include a product image, price, and a brief description of the product.
E-commerce ads are usually displayed when a user searches for a specific product or keyword on a search engine such as Google or Bing. These ads can also be displayed on various other websites or platforms such as social media and online marketplaces. The primary goal of e-commerce or shopping ads is to encourage users to make a purchase by displaying a visual representation of the product and highlighting its key features and benefits. These ads can help businesses to increase their visibility, drive traffic to their website, and ultimately increase sales and revenue.
E-commerce ads work on a pay-per-click (PPC) model, where businesses bid on specific keywords or phrases relevant to their products. Advertisers are only charged when a user clicks on their ad, and the cost per click (CPC) can vary depending on the competitiveness of the keywords and the level of targeting selected.
Overall, e-commerce or shopping ads can be a powerful tool for businesses to promote their products, increase their online visibility, and drive sales and revenue.
Video ads are a type of online advertising that use video content to promote products or services to a targeted audience. Video ads can be displayed on a variety of platforms including social media, video sharing sites like YouTube, and streaming services.
Video ads can be highly engaging and effective at capturing users’ attention and conveying a message in a visually compelling way. They can be used to create brand awareness, drive traffic to a website, or promote a specific product or service.
There are several different types of video ads, including in-stream ads, out-stream ads, and social media video ads. In-stream ads are played before, during, or after a video on platforms such as YouTube or streaming services. Out-stream ads are displayed within the content of a website or app, often as a banner or popup. Social media video ads are displayed within social media feeds, such as Facebook or Instagram.
Video ads can be targeted based on various factors including demographics, interests, and behaviors. Advertisers can use targeting options to reach their desired audience and increase the likelihood of conversion.
Overall, video ads can be an effective tool for businesses to increase brand awareness, drive traffic, and promote products or services to a targeted audience in a visually compelling and engaging way.
Amazon Ads is a pay-per-click (PPC) advertising platform developed by Amazon that allows businesses to promote their products and brands on Amazon’s e-commerce platform. Amazon Ads includes a variety of advertising options such as sponsored products, sponsored brands, and sponsored display ads. Sponsored products ads appear in search results and on product detail pages, while sponsored brands and display ads appear in various locations across Amazon’s website and mobile app.
One of the key advantages of Amazon Ads is the ability to reach a highly targeted audience of shoppers who are actively searching for products on Amazon. This can help businesses to increase visibility, drive traffic to their product pages, and ultimately increase sales and revenue. Amazon Ads also provides advertisers with a range of targeting options to help them reach their desired audience, including keyword targeting, product targeting, and interest targeting. Advertisers can also set bid and budget limits to control their ad spend and optimize their campaigns for maximum ROI.
Another advantage of Amazon Ads is the access to valuable insights and analytics, including data on impressions, clicks, sales, and advertising cost of sales (ACoS). This information can help businesses to optimize their campaigns and improve their performance over time.
Overall, Amazon Ads can be a powerful advertising solution for businesses looking to promote their products and brands on one of the world’s largest e-commerce platforms.
Social ads are a type of online advertising that appear on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social ads are a highly effective way for businesses to reach their target audience on social media and promote their products or services.
Social ads can take various forms, such as sponsored posts, promoted tweets, and sponsored stories. These ads can appear in users’ feeds, on their profile pages, or in search results. Social media platforms offer targeting options that allow businesses to reach their desired audience based on factors such as demographics, interests, behaviors, and location.
One of the key benefits of social ads is that they allow businesses to reach a highly engaged audience on social media. Social media users tend to be highly active and engaged, and they often share content with their friends and followers, which can help increase the reach and effectiveness of social ads.
Social ads can also be highly cost-effective, as businesses can set a budget and bid for ad placements based on their desired outcome, such as clicks or conversions.
Overall, social ads are a powerful tool for businesses to reach their target audience on social media and promote their products or services in a highly engaging and effective way.
Why Hire Us?
At No Boundaries Marketing Group, we have a highly skilled and experienced team of PPC rockstars that can really drive amazing results! By running paid advertising campaigns on various platforms such as Google Ads, Bing Ads, Amazon Ads, and social media, we can help businesses reach their target audience and drive conversions while optimizing ad spend for maximum ROI. Additionally, by analyzing and monitoring site statistics through tools such as Google Analytics, our team can provide valuable insights into a your website performance and user behavior, enabling you to make data-driven decisions and optimize your website for improved engagement and conversions. With No Boundaries Marketing Group’s expertise in digital marketing, businesses can expect to see increased brand awareness, improved online visibility, and higher engagement and conversions, leading to overall business growth and success.