Social Media Advertising Service

Over the years, Facebook has grown to be quite the presence online. With nearly 1.5 billion daily active users, it is something that the business community just simply can’t ignore. With that said, you really need to understand your target audience. Think about who your ideal client is… maybe it’s our senior community aged 65+. From a social media perspective, what platform do you think they would most likely be utilizing? According to the Pew Research Institute, Facebook has a 46% penetration compared to Pinterest at 15%. So Facebook would be the logical platform to run ads on. Flip that around, if your target is the 18 – 25 community, you might look to Snapchat or Instagram.

When it comes to social media advertising, Facebook is in the lead. With so many people utilizing the platform daily, it is easy to imagine why it is beneficial. Facebook allows business to really home in on and send ads to their most likely customers. Businesses have a couple options when doing paid advertising, you can boost your posts (sponsored posts), you can promote your website, you can promote an event, and so much more. The key is awareness. The more people you can reach, the more likely you are to convert. One thing that Facebook has done over many years is create a vast amount of data from which you can utilize to narrow down your target market. Example, if your target market is females, in an age range of 25 – 35 years old, lives in Cave Creek Arizona, and has children, you can do that on Facebook. The key to effective Facebook advertising is nailing down the specifics. The closer you can come to your ideal client, typically the more successful the ad. You may not get a ton of traffic, but you targeted the right traffic so hopefully the ads produced a better-quality client.

As most people know by now, Instagram is owned by Facebook so it should come as no surprise that Instagram uses the Facebook business manager to run ads. This makes it incredibly efficient for a business to target two platforms at the same time, Facebook and Instagram. Instagram has seen explosive growth over the last few years. As a society, we are very visual, so it is no wonder a photo and video sharing app is popular. According to Statista, Instagram now has 1 billion monthly active users (500 million daily active users). It is now the 2nd most engaged social media network. With that said. 71% of their users are aged 35 and under! Businesses have a great opportunity to use Instagram for social media marketing. Not only is there a huge market, but there’s an interested audience that you can reach without spending large sums of money. Statistically, Instagram helps 80% of Instagrammers decide whether to buy a product or service (Facebook, 2019). Instagram users report making a purchase decision based on something that they saw while browsing the app.

TikTok ads are paid advertisements that appear on the TikTok app. TikTok is a short-form video-sharing social media platform that has gained immense popularity among younger demographics. TikTok ads can be in the form of in-feed ads, brand takeovers, sponsored hashtag challenges, branded effects, and top view ads. In-feed ads are videos that appear in a user’s “For You” page feed, and brand takeovers are full-screen ads that appear when a user opens the app. Sponsored hashtag challenges are campaigns that encourage users to participate in a branded hashtag challenge, while branded effects are filters and effects that users can add to their videos. Top view ads are full-screen video ads that appear at the top of the “For You” feed. TikTok ads allow businesses to reach a younger, engaged audience and increase brand awareness.