When it comes to social media advertising, Facebook
is in the lead. With so many people utilizing the platform daily, it is easy to imagine why it is beneficial. Facebook allows business to really home in on and send ads to their most likely customers. Businesses have a couple options when doing paid advertising, you can boost your posts (sponsored posts), you can promote your website, you can promote an event, and so much more. The key is awareness. The more people you can reach, the more likely you are to convert. One thing that Facebook has done over many years is create a vast amount of data from which you can utilize to narrow down your target market. Example, if your target market is females, in an age range of 25 – 35 years old, lives in Cave Creek Arizona, and has children, you can do that on Facebook. The key to effective Facebook advertising is nailing down the specifics. The closer you can come to your ideal client, typically the more successful the ad. You may not get a ton of traffic, but you targeted the right traffic so hopefully the ads produced a better-quality client.