What should I post to my Social Media networks?
Another complicated question… To connect with your customers and potential customers, you have to show the human side of your business. How are you looking out for the best interests of your customers and employees? Does your product really work? Are you involved in the community? The ability to connect with consumers is the ultimate goal here. We try and coach clients, enough with the “me, me, me” posts. It’s ok to showcase your products and services a few times a week, but it shouldn’t be every post. Chances are if you are on a social media already, you know what we’re talking about. There is always that one or two businesses out there that always seem to have a sale, or are constantly pushing their products at you. You get tired of seeing that. Instead, what if that business only posted about their product(s) a couple times a week, and the other posts were some “feel good” posts about donating to a non-profit, volunteering, a funny industry joke, or famous quote to perk up your day… It is all about diversity and the businesses who get it right are almost always more successful at social media.