Social Media Marketing Services

Social Media Marketing

So why should a business hire an agency to manage their social media? Truth is, most business owners don’t have time to manage their social media effectively on their own. With literally hundreds and hundreds of different platforms out there, how could they? To be successful at Social media, it is all about understanding who your target audience really is and how you can reach them. Example, if I had a business who focused on senior services (ages 65+), what social media platform might I use? Answer is Facebook. With over 2 billion monthly active users on Facebook, it is hard to argue their presence is the dominate social media network. The Pew Research Center completed a study in January of 2018 which shows that Facebook has a 41% penetration rate among seniors 65+, followed closely by YouTube with a 40%.

The next nearest network was Pinterest with 16% for the 65+ community. Now let’s flip that around, if my target audience was in the 18-29 age bracket, the answer changes a little. YouTube, Snapchat, and Instagram become viable networks now. Now that doesn’t mean we exclude Facebook and other channels, it just means we need to see where we can get the “biggest bang for our buck” if you will.

Social Media Marketing Service Surprise AZ

What We Do

Social Media Content Management

Do you need help posting regularly to your social media profiles? We get it! It is a very time consuming process and if you don’t get it right, you can end up creating a lot of unengaged followers! Not to worry, we are here to help! With our Social Media Content Management plans, we can take the stress out of posting to your profiles! We partner with clients to create engaging posts like FAQs, client testimonial features, industry or product statistics, fun holidays, informational posts, and so much more! Best part, these are all 100% custom! You won’t find any recycled or shared posts here!

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Social Media Ads

Social media ads are a type of digital advertising that is displayed on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. These ads can be targeted to specific audiences based on demographic, interests, behaviors, and other factors, making them a highly effective way to reach potential customers. Social media ads can come in various formats, including image ads, video ads, carousel ads, and more. With the right strategy and execution, social media ads can help businesses of all sizes to increase brand awareness, drive website traffic, and generate leads and sales.

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Social Media Marketing Agency Surprise AZ

Why should I invest in Social Media?

That answer is rather simple. Social Media should be and is a part of a successful marketing strategy. Why? Because it is cost effective, for now… and let’s not forget, your customers are using social media! According to Statista, 70% of the U.S. population has at least one social media profile. Think of social media like a branding resource… What other medium could you use to get your brand in front of a client as often as possible without being annoying? Email marketing? Nope. How about SMS? Nope. Maybe you could do some direct mail? Sure, if you can afford a few thousand dollars a month… Fact is, for a minimal investment every month, you have the opportunity to get in front of your clients on a daily, weekly, or monthly basis.

How often should I post to Social Media?

Well, that question is a little more complicated. Depending on the business, you might be posting a couple times a day or maybe only a couple times a week… The key here is to understand your clients and target audience. Some demographics live on social. They spend hours on social platforms every day. Other demographics log in once a week to once a month… So again, the type of business you have and the demographic you target will largely dictate how often you post. As a general rule of thumb, we recommend posting at least 4 – 5 times per week. The key is consistency.

Social Media Advertising Consultant Surprise AZ

What should I post to my Social Media networks?

Another complicated question… To connect with your customers and potential customers, you have to show the human side of your business. How are you looking out for the best interests of your customers and employees? Does your product really work? Are you involved in the community? The ability to connect with consumers is the ultimate goal here. We try and coach clients, enough with the “me, me, me” posts. It’s ok to showcase your products and services a few times a week, but it shouldn’t be every post. Chances are if you are on a social media already, you know what we’re talking about. There is always that one or two businesses out there that always seem to have a sale, or are constantly pushing their products at you. You get tired of seeing that. Instead, what if that business only posted about their product(s) a couple times a week, and the other posts were some “feel good” posts about donating to a non-profit, volunteering, a funny industry joke, or famous quote to perk up your day… It is all about diversity and the businesses who get it right are almost always more successful at social media.

FAQs

What is social media marketing?

Social media marketing is the process of using social media platforms to promote a product or service, build brand awareness, and engage with customers.

Which social media platforms should a business use for marketing?

The choice of social media platforms depends on the business’s target audience and goals. Common platforms include Facebook, Instagram, Twitter, LinkedIn, and YouTube.

How does social media advertising work?

Social media advertising involves placing paid ads on social media platforms to target specific audiences based on demographics, interests, and behaviors.

What are the benefits of social media marketing?

Social media marketing can increase brand awareness, improve customer engagement and loyalty, drive website traffic, and generate leads and sales.

How much should a business budget for social media marketing?

The budget for social media marketing depends on the goals of the campaign, the size of the target audience, and the cost of the ad platform. No Boundaries Marketing Group can help businesses determine an appropriate budget for their social media campaigns.

How can a business measure the success of social media marketing campaigns?

The success of social media marketing campaigns can be measured using various metrics such as reach, engagement, website traffic, lead generation, and sales.

What type of content should a business share on social media?

The type of content depends on the target audience and the goals of the campaign. Content can include text, images, videos, infographics, and more.

How often should a business post on social media?

The frequency of posts depends on the platform and the target audience. In general, businesses should post regularly to maintain engagement and reach.

Can social media marketing be outsourced to an agency?

Yes, social media marketing can be outsourced to a marketing agency like No Boundaries Marketing Group to save time and ensure a high-quality campaign.

How can a business get started with social media marketing?

A business can get started with social media marketing by creating social media accounts, setting goals and objectives, defining target audiences, and developing a content strategy. No Boundaries Marketing Group can help businesses with all of these steps.

Social Media Marketing Services