That answer is rather simple. Social Media should be and is a part of a successful marketing strategy
. Why? Because it is cost effective, for now… and let’s not forget, your customers are using social media
! According to Statista, 70% of the U.S. population has at least one social media profile. Think of social media like a branding
resource… What other medium could you use to get your brand in front of a client as often as possible without being annoying? Email marketing
? Nope. How about SMS? Nope. Maybe you could do some direct mail
? Sure, if you can afford a few thousand dollars a month… Fact is, for a minimal investment every month, you have the opportunity to get in front of your clients on a daily, weekly, or monthly basis.