Search engine optimization services for the Spanish community is an up and coming necessity for small businesses across the country. The fact is, the online landscape is changing with the Hispanic market becoming a huge grab for some companies. In fact, nearly 10% of all national sales in several categories were made by Hispanics. According to the Selig Center for Economic Growth, this market is on track to reach $1.7 trillion by 2020. Many businesses in states like Arizona, California, New Mexico, and Texas rely on the spending power of the Hispanic community already, yet few optimize for it online. Now, companies are starting to take notice and the benefits of doing SEO targeting the Hispanic community is proving lucrative.
For years, businesses only had a couple choices to reach the Hispanic market. Billboards were too broad and alienated their traditional client, there wasn’t enough segmentation to do a direct mail campaign, which really left businesses with online marketing. But how do you optimize your website for the Hispanic market? Simple. Most modern websites will automatically translate content from English to Spanish based on the consumer’s browser language preference. So you don’t need to re-write everything you do in Spanish. However, having a few key pages on the site dedicated to this audience might not be a terrible thing. The SEO tactics are pretty much the same, the key is having someone on your staff that understands Spanish. Sadly, many of the SEO companies out there do not and so there are rough translation issues causing a poor experience for Hispanic consumers.
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