For years, businesses only had a couple choices to reach the Hispanic market. Billboards were too broad and alienated their traditional client, there wasn’t enough segmentation to do a direct mail
campaign, which really left businesses with online marketing. But how do you optimize your website for the Hispanic market? Simple. Most modern websites will automatically translate content from English to Spanish based on the consumer’s browser language preference. So you don’t need to re-write everything you do in Spanish. However, having a few key pages on the site dedicated to this audience might not be a terrible thing. The SEO
tactics are pretty much the same, the key is having someone on your staff that understands Spanish. Sadly, many of the SEO
companies out there do not and so there are rough translation issues causing a poor experience for Hispanic consumers.