Market Planning & Strategy Consulting Service
Strategic Marketing Planning
A reality of a strategic marketing plan is that it forces a business owner to sit down and think about how they want to reach their target audience. With so many options out there, from SEO to PPC, social media to direct mail, a business can go bankrupt trying to tackle them all. We are here to simplify things. So what do we bring to the table? Experience, tools and resources. We have access to the data that you need to make an informed decision.
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What Are The Important Parts Of Strategic Marketing Planning
Next, we need to understand and define who is your target audience. If your target market is teens, aged 13 – 18, then we are going to suggest different platforms than someone who is 65+. When defining your target audience, don’t be afraid to get granular, you’re not going to offend anyone. The truth is, if you are a service-based business like a plumber, your target would likely be an adult, aged 50+. Why? Because that age bracket is likely in their highest income earning years, or retired with disposable income, and a homeowner.
Once we understand who are target audience is, it is easier to determine how we are going to reach them. Using the 50+ example, statistically they are more than likely on Facebook for social, they will likely do research before hiring a company so we need to make sure your website is on point, and they tend to split their use of digital properties like Google/Bing with print publications like the newspaper or Yellow Pages. Now we can make better decisions on where to invest your marketing budget.
Lastly, once we have put a few more things down on paper, it is time to implement and monitor your. Despite popular belief, at marketing plan is like a living breathing document. It evolves over time. If you had social media ads in your marketing plans at $500 per month. If that isn’t generating an ROI, then you might want to reconsider where you are spending that money. Maybe you can move it to PPC or direct mail? The point here is that you need to track your campaigns progress to make sure that your marketing dollar is delivering the best ROI possible. If you change something, you need to update your strategic marketing plan.
What is the difference between a strategic plan and a business plan?
How do I start my strategic marketing plan?
Creating a strategic marketing plan is a process that starts with a deep understanding of your business and its goals.
The first step is to identify which aspects of your business are most important to you. Do you want to increase sales? Or maybe improve customer satisfaction? You’ll need to know what metrics are important for your business so that you can track them throughout the process of creating your strategic marketing plan.
Once you’ve identified your goals, it’s time to create an actionable plan for achieving them. Your strategy will help you define how you’ll achieve these goals—but it shouldn’t be too specific or rigid. Your strategy should be flexible enough that it can adapt as needed throughout the life of your plan.
The next step is creating a timeline for implementing each part of the strategy. You don’t have to know all of this upfront, but having some sense of where things will happen over time will help keep things organized and on track as we move forward together!
What are the components of a well-rounded marketing plan?
A well-rounded marketing plan is one that has a clear sense of what the market looks like, how to reach that market, and why you are the best choice for them.
In order to create a successful marketing plan, you need to know who your target audience is and understand their needs. You also need to know the competition and how they’re positioning themselves in relation to your business. Finally, you will need to think about how you can position yourself differently from the competition so that you stand out as an attractive option for potential customers.
A well-rounded marketing plan is composed of five components:
1. Identify your target audience and their needs
2. Create a strategy for reaching them, based on their needs and the resources available to you
3. Create a detailed, measurable plan for implementing that strategy that includes milestones and timelines
4. Execute the plan by following through on the milestones and timelines in your plan
5. Measure your results against your goals