Search engine optimization, or SEO as it is commonly known, comes with a number of benefits to businesses.

One such benefit is that SEO can actually help result in a much better experience for users. We always encourage customers to remember one thing, in this digital age, you must make it easy for consumers to do business with you. There are a number of methods for website improvement that can make the most of the user experience, including providing users with important information, related videos, and photos in support of text, a website configuration that is mobile-friendly, and ensuring that the web pages on your site are easy to navigate.

This will all result in a better user experience, which will, in turn, translate to a greater number of referrals, clicks, and leads, superior brand recall, and above all higher conversion rates, leading to an improvement in your search ranking.

SEO can be the main source of leads for some companies. According to B2B and B2C companies and even non-profit organizations, inbound strategies are the best source of leads, which includes SEO in addition to content marketing, referrals, and social media.

If your SEO activities are failing to result in leads you need to take another look at those tactics as another business may be taking the customers that could be yours.

SEO can also result in higher close rates with an average of 14.6% according to statistics, in comparison to just 1.7% closed leads that were the result of outbound leads. Lower conversion rates can actually be the result of trying to reach out to customers, while SEO leads have the opposite effect because the customer is the one actually already researching your service or product.