Twitter has launched a new tool that lets you know the best time and date to post your video content.
According to Twitter, it’s… “
…an effort to provide our publishers with more actionable data to help them improve their performance on Twitter. “
As seen in the chart below, Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video.
They further added:
“It’s important to note that the chart on the page doesn’t show when your organic followers are watching your videos; instead, in the aggregate, it shows when people on Twitter are generally watching any video on Twitter.”
Although it doesn’t provide insights about YOUR post, it’s a good roadmap to find out the right time to post. Keep experimenting with your posting time based on the insight you get from this tool and you will eventually hit the right chord. This means, you will eventually be able to figure out when is the best time to post video content for YOUR followers.