Mastering Keyword Strategy: Types of Keywords and How to Use Them
In the fast-paced world of digital marketing, keywords remain one of the most powerful tools in driving online visibility, traffic, and conversions. But not all keywords are created equal. The infographic from No Boundaries Marketing titled “Types of Keywords and How to Use Them” breaks down the complexity of keyword strategy into an easy-to-understand, visually engaging format that any business owner or marketing professional can benefit from.
Let’s dive into what this infographic teaches and how you can apply it to your SEO strategy.
1. Short-Tail vs. Long-Tail Keywords
The infographic kicks off by explaining the difference between short-tail and long-tail keywords:
- Short-Tail Keywords – These are typically one to two words long and have a high search volume but are highly competitive. Example: “shoes”
- Long-Tail Keywords – These are longer, more specific phrases that attract more qualified traffic and have lower competition. Example: “best running shoes for flat feet”
When to Use Them:
Use short-tail keywords for brand awareness and long-tail keywords when targeting users ready to convert.
2. Branded vs. Non-Branded Keywords
Next, the infographic distinguishes between:
- Branded Keywords – Keywords that include a specific brand name (e.g., Nike running shoes)
- Non-Branded Keywords – More generic terms that don’t specify a brand (e.g., running shoes)
Strategy Tip:
Branded keywords are great for protecting your brand reputation and capturing direct interest. Non-branded keywords help you expand your reach to new audiences.
3. Commercial, Transactional, Navigational & Informational Keywords
Understanding user intent is key, and the infographic categorizes keywords into four intent types:
- Informational – Users looking for answers (e.g., how to clean white sneakers)
- Navigational – Users trying to find a specific site (e.g., Nike official website)
- Transactional – Users ready to buy (e.g., buy Nike running shoes online)
- Commercial – Users researching options (e.g., best affordable running shoes)
Pro Tip:
Use informational keywords in blog content, commercial and transactional keywords in product/service pages, and navigational keywords for branded SEO campaigns.
4. Geo-Targeted Keywords
The infographic also emphasizes the importance of local SEO by featuring geo-targeted keywords, which include specific locations (e.g., plumber in Scottsdale).
Why It Matters:
These keywords help businesses show up in “near me” searches and Google Maps results, capturing local traffic with high purchase intent.
5. LSI (Latent Semantic Indexing) Keywords
Finally, the infographic touches on LSI keywords, which are related terms and phrases that provide context to your primary keywords.
Example:
If your main keyword is digital marketing, LSI keywords could include SEO, content marketing, and social media strategy.
Use Case:
LSI keywords help improve your content relevance and SEO without keyword stuffing.
Conclusion: Build a Smarter Keyword Strategy
The “Types of Keywords and How to Use Them” infographic by No Boundaries Marketing is more than just a visual guide—it’s a strategic playbook. By understanding and utilizing different keyword types based on user intent, brand awareness, and location, you can create smarter, more targeted campaigns that convert.
Whether you’re optimizing a landing page, writing a blog, or planning a PPC campaign, incorporating the right keyword types at the right time can make all the difference.
Need Help with Keyword Research?
Contact No Boundaries Marketing for a tailored SEO strategy that gets results.
