UX Design Services For A Better Customer Experience

For those unfamiliar with the term UX design, it references a user’s experience, typically through an online platform or application. UX design is the process used to determine what the experience will be like when a user interacts with your digital properties. So why is this important? Well, if there is one thing learned from the COVID-19 pandemic, it is that businesses must have a strong digital foundation to compete effectively in this world. How a user interacts with your website, application, and more can make the difference between a client purchasing a product or service or them continuing their research else ware. We also find that a user’s experience can dictate whether or not a customer is a one-time purchase or a loyal client that helps promote the brand. It is all about the ease of doing business…

UX Design Services for a Better Customer Experience

How Does UX Design Work?

At No Boundaries Marketing Group, we use internal and external teams to create, evaluate, and refine a client’s digital platforms or presence to provide a meaningful and relevant experience to users. It involves the process of evaluating from start to finish a customer’s journey, what your sales process looks like, how a client should interact with a website, what 3rd party integrations are necessary, branding, and overall function. While that is an oversimplification, think of it like this, we evaluate the starting point, say a search on Google, looking at things like messaging, imagery, local citations, and more. Next, we may start with the website, evaluating the brand messaging, links, content, and function. Then we may look at the sales process, what automation exists, retargeting, social integration, follow ups, and more. Lastly, we may look at Again, there is no one-size-fits-all option here, all UX Design services are customized based on the client’s needs with the ultimate goal of creating a better user experience for potential clients.

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As A Business, What Are The Benefits?

The fact is, users interact with your brand on a regular basis. For most businesses, their websites get substantially more traffic than they do orders or contacts, leaving business owners wondering, is there something wrong? Whether it is intentional or not, decisions about how a consumer will interact with your business happen on a regular basis. From a flyer on the sales counter to the banner across the front of your building, the branding and messaging are all driving a client to take an action. This is especially true with your digital properties. Most business owners don’t consider how important the relationship between platforms like Yelp, Google My Business, your website, and social media are. They don’t think about the journey and how a client truly interacts with these various points. Our goal is to simplify processes, tell the right story, and embrace the usability, function, and accessibility of your online platforms. The end goal is higher conversions, better user experiences, and brand loyalty.

FAQs

What is UX design?

UX design is the process of creating user interfaces that support and enhance the experience of using a product. It is an iterative process in which designers and other stakeholders work together to understand users, their needs and expectations, and how they interact with technology. This involves research, prototyping, testing, and iteration.

What is the difference between UI and UX design?

UI and UX design are two sides of the same coin. They are both necessary for creating a website or app that is intuitive, easy to use, and enjoyable for the user. But what’s the difference between them?

UI design focuses on how things look—what colors, fonts, and images are used; how they’re arranged on the page; how they respond when users interact with them.

UX design focuses on how things work—how easy it is for users to accomplish their goals using your product; whether they find it confusing or frustrating; if they understand what they’re looking at and why.

Why is considering the user experience on a website important?

The user experience on a website is important because it’s the gateway to your business. If you want to attract visitors, you need to make sure that they have a good experience when visiting your site. A bad user experience can cause users to feel frustrated or annoyed. They may not be able to find what they need, or they may have trouble figuring out how to use the site’s features. This can lead them to leave before completing their task, or even worse—to never come back again!

What is the benefit of doing a UX design review on my website?

A UX design review is a great way to make sure your website is meeting the needs of your target audience. This means that you’ll be able to make sure your website is working well and helping you achieve your goals.

With a UX design review, you’ll get feedback from experts on how to improve what’s already working well on your site. You’ll also get suggestions for new features, so that you can keep improving over time.

What resources are available online to evaluate the UX design of my website?

There are a number of websites that you can use to evaluate the UX design of your website.

One way to do this is by using a site’s analytics tools, such as Google Analytics. These tools will allow you to see how users are interacting with your website, which pages they’re visiting most often, and what they’re clicking on. You can also use these analytics tools to see if there are any areas where users have trouble finding what they’re looking for.

Another way to evaluate your site’s UX is through user testing—that is, asking real people who have never seen or used your website before what they think of it and how easy it is to use.