For those unfamiliar with the term UX design, it references a user’s experience, typically through an online platform or application. UX design is the process used to determine what the experience will be like when a user interacts with your digital properties. So why is this important? Well, if there is one thing learned from the COVID-19 pandemic, it is that businesses must have a strong digital foundation to compete effectively in this world. How a user interacts with your website, application, and more can make the difference between a client purchasing a product or service or them continuing their research else ware. We also find that a user’s experience can dictate whether or not a customer is a one-time purchase or a loyal client that helps promote the brand. It is all about the ease of doing business…
How Does UX Design Work?
At No Boundaries Marketing Group, we use internal and external teams to create, evaluate, and refine a client’s digital platforms or presence to provide a meaningful and relevant experience to users. It involves the process of evaluating from start to finish a customer’s journey, what your sales process looks like, how a client should interact with a website, what 3rd party integrations are necessary, branding, and overall function. While that is an oversimplification, think of it like this, we evaluate the starting point, say a search on Google, looking at things like messaging, imagery, local citations, and more. Next, we may start with the website, evaluating the brand messaging, links, content, and function. Then we may look at the sales process, what automation exists, retargeting, social integration, follow ups, and more. Lastly, we may look at Again, there is no one-size-fits-all option here, all UX Design services are customized based on the client’s needs with the ultimate goal of creating a better user experience for potential clients.
As A Business, What Are The Benefits?
The fact is, users interact with your brand on a regular basis. For most businesses, their websites get substantially more traffic than they do orders or contacts, leaving business owners wondering, is there something wrong? Whether it is intentional or not, decisions about how a consumer will interact with your business happen on a regular basis. From a flyer on the sales counter to the banner across the front of your building, the branding and messaging are all driving a client to take an action. This is especially true with your digital properties. Most business owners don’t consider how important the relationship between platforms like Yelp, Google My Business, your website, and social media are. They don’t think about the journey and how a client truly interacts with these various points. Our goal is to simplify processes, tell the right story, and embrace the usability, function, and accessibility of your online platforms. The end goal is higher conversions, better user experiences, and brand loyalty.