Website Development
Website Development
A website is one of the most critical elements of a solid marketing strategy business plan. Websites are more than just an electronic business card. Yet sometimes business owners view it as an afterthought. We’ve said it several times you’re your business’s website is often times that first interaction a consumer has with your business. For brick and mortar stores, so much effort is put into location and the overall aesthetics of the building, the same should be said for your website as well. For service-based businesses, it might be wrapping your vehicle or having some dynamic or interactive presentation for a consumer. As common as it is to say “don’t judge a book by it’s cover,” websites are subject to an extreme level of snap judgements that immediately influence perceptions of credibility.
[ FACT: 88% of online consumers are less likely to return to a site after a bad experience. ]
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First Impressions Matter
Sadly, the internet doesn’t hand out second chances. In fact, everything we’ve learned so far tells us that bad website design, outdated aesthetics and low usability are major credibility killers. Think about the last time you were looking for something online, whether it be a restaurant or a retail store, how many websites did you visit before making a decision on where you want to go? Now ask yourself, what was your first impression of those businesses? Some businesses lose thousands and thousands of dollars every year in potential revenue simply because consumers aren’t getting the right first impression and they chose to go somewhere else.
What are important characteristics of a successful website?
While there are a couple really important, top of the list characteristics, the one that stands out the most is websites that are not mobile responsive are by nature poorly designed, because they don’t provide an optimal user experience. If you have to pinch and zoom in to see the content on the site, you will likely lose a good portion of your business online. The key here is optimal user experience. We stress the concept of making it easier to do business with you, not harder.
Another important factor is branding. More specifically, consistency with your brand. It is a theme you will get used to hearing with us. When we create a website, we want to see what your storefront looks like, we want to look at your social media pages, we need copies of your flyers, send us every single leave-behind you have available… Why? Because we need to make sure that there is consistency with your brand.
Last tip would be to make sure your website loads quickly. 39% of people will stop engaging with a website if images won’t load or take too long to load. Make sure that if your adding a bunch of pictures, make sure you have some compression plugin to make the overall file size smaller. This will speed up the load speed of your website. Another consideration is who you host your site with. Some providers offer better solutions than others, so make sure you shop around!
Here are some important facts to consider:
94% of People Cited Poor Web Design as a Reason to Rejected Business Online
A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load.
Video helps persuade 73% of people to buy a product or a service.
44% of website visitors will leave a company’s website if there’s no contact information or phone number.
75% of Users Make Judgments on the Credibility of a Business Based on its Website Design
Ready To Get Your Next Website Started?
If you are interested in building a new website or just want to tune up the one that you have, give us a call today at (602) 377-7773. We can discuss your project over the phone or schedule a meeting to review your “wants and needs” in a website and provide you an estimate right over the spot!
