A website is one of the most critical elements of a solid marketing strategy business plan. Websites are more than just electronic business cards. Yet sometimes business owners view it as an afterthought. Being a website development company in Surprise, Phoenix, Tucson, and Mesa, AZ, we’ve said several times that your business’s website is often the first interaction a consumer has with your business. For brick-and-mortar stores, so much effort is put into location and the overall aesthetics of the building, the same should be said for your website as well. For service-based businesses, it might be wrapping your vehicle or having some dynamic or interactive presentation for a consumer. As common as it is to say “don’t judge a book by its cover,” websites are subject to an extreme level of snap judgments that immediately influence perceptions of credibility.
[ FACT: 88% of online consumers are less likely to return to a site after a bad experience. ]
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First Impressions Matter
Sadly, consumers don’t hand out second chances often. Everything we’ve learned so far tells us that bad website design, outdated aesthetics, and low usability are major credibility killers. Think about the last time you were looking for something online, whether it be a restaurant or a retail store, how many websites did you visit before deciding wanted on where you wanted to go? Now ask yourself, what was your first impression of those businesses? Some businesses lose thousands and thousands of dollars every year in potential revenue simply because consumers aren’t getting the right first impression and they chose to go somewhere else.
What are important characteristics of a successful website?
While there are a couple really important, top of the list characteristics, the one that stands out the most is websites that are not mobile responsive are by nature poorly designed because they don’t provide an optimal user experience. If you have to pinch and zoom in to see the content on the site, you will likely lose a good portion of your business online. The key here is optimal user experience. We stress the concept of making it easier to do business with you, not harder.
Another important factor is branding. More specifically, consistency with your brand. It is a theme you will get used to hearing with us. When we create a website, we want to see what your storefront looks like, we want to look at your social media pages, we need copies of your flyers, send us every single leave-behind you have available… Why? Because we need to make sure that there is consistency with your brand.
The last tip would be to make sure your website loads quickly. 39% of people will stop engaging with a website if images won’t load or take too long to load. If you’re adding a bunch of pictures, make sure you have some compression plugins to make the overall file size smaller. This will speed up the load speed of your website. Another consideration is who you host your site with. Some website development companies in Surprise, AZ, offer better solutions than others, so make sure you shop around!
Here are some important facts to consider:
A single-second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load.
Video helps persuade 73% of people to buy a product or a service.
44% of website visitors will leave a company’s website if there’s no contact information or phone number.
75% of Users Make Judgments on the Credibility of a Business Based on its Website Design.
Ready To Get Your Next Website Started?
If you are interested in building a new website or just want to tune up the one that you have, give us a call today at (602) 377-7773. We can discuss your project over the phone or schedule a meeting to review your “wants and needs” on a website and provide you with an estimate right over the spot!
What Is Web Development?
Website development is the art of taking a clients vision and turning it into a reality via the internet. It is about making sure a business owner is able to educate consumers about their products and/or services and why they should purchase from them!
Why Is Web Development Important?
Web development is critical to the overall success of a business in a post-COVID world! Often time the first place a consumer comes in contact with a business is online so making sure that your online presence is in tip-top shape is important!
What Is Website Development Services?
Website development services are services that a marketing agency provides to design and develop a website. This may also include content development, website hosting, maintenance, and more.
What Is The Difference Between Web Design And Web Development?
Website design and web development services are essentially the same thing. The terms are often used interchangeably.
What Is A Web Development Agency?
A web development agency is an agency that designs and develops websites to help grow a businesses online presence.
How To Choose A Web Development Company?
Choosing a web development company is critical to save time and money! The best web development companies focus on education and transparency. When a customer is properly educated, they will be able to provide greater insight and better feedback in the web development process. Another important quality is transparency. A web designer should be able to provide a complete scope of work and outline the process in which they will utilize to get there. Lastly, a quality web development company will work with their client to get to know their business. Without a true understanding of what a business does, what motivates them, and who their target audience is, it would be impossible to create an amazing result!