One of the many reasons small businesses turn to the experts at No Boundaries Marketing Group is to manage SEO or search engine optimization services. Our team of SEO experts works closely with the business to ensure messaging, campaigns, local SEO, and strategic placement of primary and secondary keywords are used to maximize your business visibility from online searches.
In addition to keywords, using local SEO citations is a critical component of an effective plan. While not generally understood by most business owners, this technique is highly effective at promoting your business.
What is a Citation?
A critical feature for local SEO is to use local business citations. As a specialized tool, a citation features the business NAP or name, address, and phone number. This is the key information a customer needs to know to find your business and make contact either by calling or by visiting a physical location.
Most local citation services exist online in the form of directories. These may be location-based or business based. While online business directories are one form of local citation building, other options exist.
Utilizing free local SEO citations through Google My Business, Facebook, Yelp, and even Google Maps or Bing Maps is helpful for general searches. Listing the business citation in specific directories, such as those for medical providers, restaurants, beauty salons, service companies, attorneys, real estate agents, or any other industry, builds authority for the business while also increasing online visibility.
It is important to use local citation building correctly to achieve maximum results. To find out more, contact the team at No Boundaries Marketing Group at 602-377-7773 to discuss customized options.