Social media marketing is what it sounds like, it’s using social media on all of its various platforms to advertise your businesses, products, and live events, to drive traffic to your website, and build your brand.

What are the main social media marketing platforms?

There are many and they come and go, but the mainstays include;

• Facebook
• Twitter
• Instagram
• TikTok
• YouTube
• LinkedIn
• Snapchat

Each of them has its own set of rules of how they work and how they’re best utilized. They also have specific demographics, so it’s worth considering which demographic you’d like to address and which platform is best used to address it.

What is the importance of social media marketing?

We see social media marketing as a great tool for small businesses. One of the main benefits of social media marketing in this day and age is that your business can have the same exposure, through dynamic advertising or using SEO, as some of the corporate giants.

Another factor in your business’s relevance is having a strong social media brand. Brands are not just a logo anymore, they represent what your business believes, what its values are, and who it aligns itself with. Depending on what your “brand” represents, will determine what kind of people you aspire to appeal to. The best way to ensure you’ll be indexed and easily found is with a social media advertising company offering professional social media marketing services. Using a social media agency will ensure that you’re putting out the message you want and attracting the people you want