Local SEO or search engine optimization is designed to pinpoint a business in a specific geographic area. This is critical for both brick-and-mortar types of business as well as service providers that want to be found through online searches. Through local SEO, your customers enter what they are looking for online and thanks to their location or the use of a specific city or area in the search, your business is identified and listed at the top of the search engine results page (SERP).
Why Does It Matter?
Creating local SEO is a simple and effective way to capture new customers shopping in your area. Keep in mind, Hitwise reports that over 60% of all searches are now completed on a mobile device, with the restaurant industry the most searched at 72%. Using local SEO for small businesses makes it practical to compete with larger brands and chain stores or restaurants.
One of the benefits of local SEO is the ability to link to your Google Business Profile and Google Maps. When a potential customer enters the keyword search, they automatically see information about your business and can get directions, contact your business, or go to the business website.
Another advantage of SEO that is locally focused is the increasing interest in supporting smaller businesses that are based in the community. With this focus on millennial consumers, the importance of SEO which includes location information, cannot be overstated.
There is a specific strategy for developing an effective local SEO campaign. Talking to an SEO expert at No Boundaries Marketing Group is the first step in the process. Check our free website audit report or call us at 602-377-7773.