- The Shop Tab of Instagram will now include ads.
- This feature is still under test in the U.S.
- Ads can either be a single photo or multiple photos.
- Only a few retailers such as Away, Boo Oh, Clare Paint, DEUX, Donni Davy, Fenty Beauty, and JNJ Gifts could participate in this test.
- An auction-based model will be used to launch Ads in Instagram Shop.
- The Instagram Shop tab is a mobile-only feature, so the ads will only appear on mobile.
- How many ads a single consumer sees will be determined by several factors, such as:
- How do they use Instagram?
- How many people are shopping in the tab?
- Instagram also plans to monitor consumer sentiment to balance ads and content.
Why This Feature Is Important
If this feature is approved, many retailers will be able to reach their target customers easily. Also, cross-app tracking and third-party cookies will not be an issue anymore.
There are no details available yet as to when other retailers would be able to join in. However, it is clear that this feature will surely be made available globally in the coming future.
For more information, check out this article.