Google’s recent major Quality Core update rolled out on 4th May and caused more stir in the search results as compared to its last two updates.
As a result, some sites were rewarded for their overall quality while some faced issues such as losses for plagiarized content, pages with too much downtime, and overall lack of E.A.T. (Expertise, Authoritativeness, Trustworthiness) Signals.
Most SEOs were rather surprised as they weren’t expecting an update amid the COVID-19 pandemic. On the other hand, sites that were actually invested in improving their overall E.A.T. Signals were thrilled to be rewarded with higher rankings and more traffic.
Not surprisingly, we didn’t notice any major fluctuations with our client website rankings. In fact, there were quite a few websites with improvement in rankings and traffic after this update rolled out.
If you’d like to dig into knowing about the winners and losers, refer to this cool Google doc. Yet again, it all comes down to Quality. On that note, here are a few tips and tricks to boost your sites’ quality keeping in mind Google’s next core update that should roll out in about 3 months, if Google follows its regular timeline.
Boost E.A.T. Signals for Your Site Visitors & Google’s Algorithm
Things that will help boost your E.A.T. Signals!
Update your ‘About Us’ page – Rewrite your ‘About Us’ page while keeping in mind what your customers want. Highlight about your business, your experience and what makes you stand apart from the competitors. Mention if you are a family-owned business. If you hold any awards or recognitions, make them a part of this page. Lastly, add high-quality, fresh images.
Improve your website’s downtime – Work on your website’s page load speed, specifically your mobile page load speed. See to it that all the videos and images on your website load fast.
Run your site through Google’s PageSpeed Insights tool. The first few pages on your site with major content should ideally open within 3-5 seconds. Speed Index should be less than 9 seconds with ads and 7 seconds without ads. Consider limiting the number of ads or eliminating them altogether if they are the reason behind your page load time.
Include sources of reference for all medical/scientific claims – If your website contains any medical, statistical or factual claims, ensure to link them with relevant data sources. If your users and Google get to see proof of the claims that you have made on your website, it creates a huge signal of trust.
Build up your footer – Typical business information, such as contact details, are often found on the bottom of your site. So be sure it’s there with a current copyright date. As per Google, the address in the footer is recommended and, again, acts as a sign of trust. To show your expertise, you can also add your awards and accolades here.
Also, if you have been featured on any popular media platforms, always put that in! And add it to your ‘About Us’ page as well.
Leverage article markup – Using article structured data markup that includes the “dateModified” attribute is highly recommended. Google knows that your content has been recently updated through article schema. Add a small note with the date the content was updated. This will cover both site users as well as Google’s A.I.
Make sure to link to your author’s page within your article markup so as to enable Google to tie together the content with the expert who wrote it.
Fix site errors – If your site has any technical issues that are holding it back, make sure to remove them. These issues may include broken links, duplicate meta descriptions, chain redirects, broken images, etc.
Have a visible call to action – Your call to action should be the first thing that you want your site visitor to do. It should be visible as they land each of your pages. It should be short and precise. If you want them to give you a call then say it! – Call Now!
Be easy to navigate – Looking at your site from the user’s perspective on both mobile and desktop is vital. Perform a ‘user experience’ (UX) audit, which can pay huge dividends, considering how heavily focused Google is on their version of ‘user experience’.
Remove and rewrite thin content – In this case, you should combine a handful of thin pages and create a solid resource of a particular topic. After that, you should redirect all those URLs to that single page. You can hear it in the recent Google hangout video.
Verify duplicate content – Check if the content on your website hasn’t been used elsewhere. With third party tools like CopyScape, you can quickly find and resolve duplicate content issues.
Refer to Google’s Quality Questionnaire – Google’s August 2019 blog post outlines a big list of questions that you can ask yourself and find out the areas of weakness on your site.
Get high-quality user-generated content – Creating user-generated content is important to encourage reviews for the products that you are selling. Have a Q&A feedback section for big resource articles or prompt positive user comments on your top pages. Not all sites can pull this off, but if you can, nothing like it for your page’s authority.
Read Google’s quality guidelines – Take the time out to go through Google’s Quality Guidelines. This all-in-one document is sure to refine your results.
After you are done with all the above tricks, make sure to have a read through what Google’s John Mueller said in his recent Google Webmaster Hangout on ways to recover from the most recent update.
Again, if you’re affected by the latest update, we can help. Just give us a call and our search experts will be able to assist you right away.