Digital marketing has evolved a lot in recent years. It’s no longer just about using it to get your company name out there; digital marketing is now a way for businesses to build relationships with potential customers and make them feel invested in your success, which will ultimately lead to increased revenue.
However effective digital marketing strategies might be, they can get expensive in a flash if you don’t know what you’re doing.
Digital marketers are a dime a dozen these days. In fact, if you love diving deep into troves of data, you might even want to consider taking on the challenge yourself. It will take a lot of studying, but you should be competent enough to handle your business’s advertising needs in a few months’ time.
Note, however, that, because marketing is an inexact field, it’s hard to land on a sure thing from the jump. There are dozens of different variables one must consider when planning digital marketing strategies, from the algorithms of search engines to the unique goals for your business.
It might take some trial and error at first, so don’t feel discouraged. If you are committed to doing it alone, there are tons of online resources out there you can draw digital marketing ideas from—you won’t even have to spend anything for it.
However, don’t be afraid to know when to quit. Quitting is an underappreciated skill. It’s a sign of maturity to stop falling prey to the sunk cost fallacy. If digital marketing is wearing on your patience, you can always hire a professional to take over.
If you don’t know where you and your business stand, here are our top three signs that you might be better off just hiring a digital marketing professional instead of mastering digital marketing yourself:
Your website looks and feels old
Websites have a much shorter lifespan compared to previous forms of media.
To get a sense of how fleeting website designs are, try to think back to the first time you used Facebook. Do you remember what it looks like? What original features are still available in the current interface?
Unless you are a social media savant, trying to recall what Facebook looked like ten or so years ago is bound to fail.
Now, consider that Facebook is one of the biggest companies in the world, with a crack team of designers constantly thinking of ways to make your experience browsing their platform much smoother.
If even Facebook’s top-tier design team improves their website frequently, what chance do you and your business have coasting on a website built two or three years ago?
You will have to follow Facebook’s lead and update your business’s website regularly. You won’t have the same resources, naturally. But it’s not hard to keep up a steady pace of upgrades—just enough for customers not to notice any outdated pages or flaws.
Digital marketers can help you get up to speed with the digital world, making it easier for you to keep your website looking fresh for much longer.
You don’t understand Google Analytics
We all have our issues with Google, but there’s no running from the fact that the company and its products are essential for surviving today’s marketing landscape.
Digital marketers use Google Analytics every day to track user behavior on our clients’ websites. The hard data they compile are then used to tweak their campaigns to better target their desired audience.
If you don’t know how to use or read Google Analytics, you will be lost at sea trying to run your digital marketing campaigns.
And Google Analytics is just one of the many marketing tools you’ll have to learn to handle your needs.
If that isn’t something you’d be interested in, hiring a digital marketer might just be the more economical choice in the long run.
Brand videos make you gag
This one is a bit of a curveball.
The main way that modern audiences engage with content is through video. People generally spend more time on a website that contains video, which isn’t that surprising given how watching videos account for roughly a third of the time we spend online.
Some people don’t like videos, especially older folks. We have nothing against that, as reading is a great way of absorbing information. We’d never recommend anyone to cut back on their reading.
As a digital marketer, however, disliking video content is pretty much a death sentence. Because a significant chunk of the audience prefers video over text, you won’t be able to reach or engage them as well as those who live and breathe video.
Brand videos, in particular, are a great way of generating organic reach, sharing brand awareness with your audience in a vivid, engaging manner.
Unless you can stomach watching videos on repeat for hours on end, making little tweaks along the way, it might be best to leave your digital marketing needs to professionals.